Popular celebrity-run haircare brand JVN marks the New Year with the Embody Volumizing Foam, a formula that promises to boost volume, to provide an instant bounce that defies gravity, and to control frizz all day long. The lighter-than-air texture of this product is suitable for all hair types and the vegan formula features a number of unique, high-performance ingredients. JNV infuses the Embody Volumizing Foam with Hemisqualane, an agent that improves hair health and strength, and is a signature for the brand. This is followed by the plant-based Volume Boosting Enhancer. Exclusive to JVN, this ingredient "plumps hair instantly for abundant volume and style memory." Other additions featured in this formula are Biotin, which improves hair thickness, and Marshmallow Root Extract since it emphasizes the hair's natural texture.
Image Credit: JVN
What's Driving This Trend
- Volumizing Hair Care
- There is an opportunity to explore the potential of adding high-performance, plant-based ingredients to volumizing hair care products that not only promote abundant volume but also hair health and strength.
- Frizz Control Hair Care
- There is a growing trend in using innovative formulas and unique ingredients in hair care products to provide an instant bounce, defy gravity, and control frizz all day long.
- Celebrity-run Hair Care Brands
- Celebrity-run hair care brands are gaining traction and popularity in the market, presenting opportunities for creatively incorporating unique and high-performance ingredients to stand out from the competition.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry should seize the opportunity to use high-performance, plant-based ingredients and unique formulas in volumizing hair care and frizz control hair care products.
- Vegan Hair Care
- Vegan hair care is a growing industry and should consider incorporating high-performance and plant-based ingredients that provide superior volume boosting and frizz control functionalities for their products.
- Celebrity Lifestyle Products
- Expanding the market for celebrity-run hair care brands to create more innovative and unique products that are both effective and beneficial for hair will cater to the increasing demand for celebrity, lifestyle-focused products.
