Tracee Ellis Ross Debuts a New Hair Dryer Under PATTERN Beauty
Kanesa David — January 9, 2023 — Fashion
References: patternbeauty & essence
Actress Tracee Ellis Ross has debuted a new heat tool under her PATTERN Beauty line called the ‘PATTERN Blow Dryer.’ The professional hair tool can be used to dry hair faster after a wash, to achieve that sexy blowout style, or for general styling purposes. The ‘PATTERN Blow Dryer’ boasts an AC professional motor, four curl-focused attachments, and technology that ensures it doesn’t burn or fry your curls.
The PATTERN Diffuser allows consumers to achieve high volume and definition without waiting for their hair to dry, while the wide-tooth comb makes the detangling process easier. ‘The Brush’ helps dry and stretch curls while styling with the blow dryer, and the ‘Concentrator Nozzle’ helps the user concentrate on smaller sections of the scalp.
“[...] I’ve long wanted to reframe our relationship as a community to heat in the past my curls and our coils, and our curls and coils have been burned and fried and beaten into submission by blow dryers and tools that have been designed to strip us of the gorgeous bounce and bends,” said Ross.
Image Credit: PATTERN Beauty
The PATTERN Diffuser allows consumers to achieve high volume and definition without waiting for their hair to dry, while the wide-tooth comb makes the detangling process easier. ‘The Brush’ helps dry and stretch curls while styling with the blow dryer, and the ‘Concentrator Nozzle’ helps the user concentrate on smaller sections of the scalp.
“[...] I’ve long wanted to reframe our relationship as a community to heat in the past my curls and our coils, and our curls and coils have been burned and fried and beaten into submission by blow dryers and tools that have been designed to strip us of the gorgeous bounce and bends,” said Ross.
Image Credit: PATTERN Beauty
Trend Themes
1. Curl-focused Heat Tools - The advancement in heat tools that cater to specific hair types and styles present an opportunity for more customized and effective hair styling options.
2. Innovative Hair Dryer Attachments - The development of new, specialized hair dryer attachments presents a potential area for disrupting traditional hair styling methods and creating more efficient and convenient styling processes.
3. Heat-free Hair Styling Alternatives - The growing interest in heat-free hair styling solutions presents an opportunity for businesses to create innovative and effective products that cater to consumers concerned about heat damage and hair health.
Industry Implications
1. Hair Care - Innovations in heat tools and specialized hair care products provide opportunities for brands to cater to specific consumer hair types and preferences and increase brand loyalty through effective and personalized solutions.
2. Beauty - Innovative and convenient hair styling tools and product solutions present opportunities for beauty brands to expand their offerings and capture a greater share of the beauty market.
3. Technology - Advancements in hair care technology present opportunities for companies to create innovative and effective products that cater to consumers' hair needs while also promoting hair health and minimizing heat damage.
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