The Clairol Blonde It Up Crystal Glow Toners is a new range of hair products for blondes to use as a way to enjoy a shiny, brass-free color without causing damage to the hair.
The products feature the TruTone system that works to neutralize the warmth and brassiness that can otherwise develop, which is a common concern about consumers. Each box of toner comes with a crystal finish treatment that's formulated to add in a high-gloss shine for a luminous finish.
The Clairol Blonde It Up Crystal Glow Toners come in six shades to choose from and are easy to use from home instead of having to head to the salon. The products are launching alongside additional options for making the at-home hair coloring experience that much better.
Key Themes Behind This Trend
- At-home Hair Toning
- The trend of toning blonde hair at home with products like Clairol Blonde It Up Crystal Glow Toners is disrupting the salon industry.
- Trutone Technology
- TruTone technology, which neutralizes warmth and brassiness, has the potential to disrupt the hair care industry by becoming a standard feature in hair products.
- Crystal Finish Treatment
- The trend of including crystal finish treatments in hair toners is a disruptive innovation in the hair care industry as it provides a high-gloss shine for a luminous finish.
Where This Applies
- Hair Care
- The at-home hair toning trend with products like Clairol Blonde It Up Crystal Glow Toners is disrupting the hair care industry, including salons and brands.
- Beauty
- TruTone technology and crystal finish treatments have potential to disrupt the beauty industry by becoming key features in hair care and other related products.
- Consumer Goods
- The trend of providing salon-quality hair care products for at-home use is disrupting the consumer goods industry, as more companies are focusing on providing professional-grade results outside of salons.
