Demi-Permanent Hair Toners

The CHI Tone & Gloss Range is Ammonia-Free and Has 22 Shades

The CHI Tone & Gloss range is a new lineup of hair toners formulated with a cream consistency to aid and accelerate application in a drip-free way. The demi-permanent cream hair toners come in 22 shades that have a low processing time of 20-minutes to expedite the toning process. The product range is formulated with all hair types in mind and will thus serve a broad spectrum of purposes at the salon including neutralizing unwanted undertones, glossing, refreshing and enhancing hair color.

The CHI Tone & Gloss range is also infused with the CHI Hue Definition technology that boasts a blend of aloe vera, hyaluronic acid and silk protein to enhance the overall depth and dimension of hair. The products are targeted towards use on pre-lightened hair, but can also be used during the coloring and toning processes.

Ammonia-free Hair Products
The shift towards ammonia-free formulations provides gentler options for hair treatment while maintaining professional-grade results.
Quick-processing Hair Toners
The introduction of hair toners with reduced processing times caters to consumer demand for quicker salon visits.
Multi-benefit Hair Treatments
Products that combine toning, glossing, and nourishing attributes cater to comprehensive hair care needs in a single application.

Where This Applies

Hair Care
Innovative hair care products designed for efficiency and gentleness address evolving consumer priorities for healthier, attractive hair.
Beauty and Personal Care
Advancing product formulations that enhance performance without harmful chemicals redefines industry standards.
Professional Salon Services
New product lines that streamline salon processes offer potential for higher turnover and customer satisfaction.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 60%
Freshness 30%