The August 2024 marketing round-up provides a glimpse into how companies are capturing consumer attention.
Some brands embrace interactivity in the digital realm. e.l.f. Beauty and Roblox, for example, partnered on a virtual kiosk where visitors aged 13 and up can purchase a limited-edition product that's only available to buy in-game. Psycho Bunny also embraced the in-game metaverse shop model with a Flagship Store on a tropical virtual island for Summer Splash on Roblox.
The August 2024 marketing also calls attention to how brands are drawing attention with innovative and unexpected recipes. Dorritos Australia, for instance, seeks to energize consumers with its coffee-flavored Doritos chips. Avocados from Mexico®, on the other hand, partnered with Poppi to introduce a refreshing soda-inspired guacamole flavor. In the category of performance, Cadence introduced the first-ever RTD salt hydration beverage.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
