Rum-based coconut liqueur brand Malibu and Oatly, the dairy alternative company, collaborated on a dairy-free, piña colada-flavored soft serve with a hint of alcohol. The oat-based soft serve boasts just 1.5% ABV and specifically speaks to Gen Z and their desires for inventive plant-based alternatives, new flavors and low-alcohol products.
To help people in London beat the heat with this refreshing soft serve flavor, Malibu and Oatly are opening a pop-up Paradise Arches bar in Shoreditch. For a limited time in July and August, adults can savor a complimentary Piña Oatlada in a cocktail glass-shaped waffle cone, as well as light refreshments and cocktails inspired by each brand's specialties. The venue will also host a variety of events with DJ sets, drag bingo, brunch parties, fitness classes and cabaret shows.
What Makes This Trend Stand Out
- Low-alcohol Beverages
- Expanding consumer interest in low-alcohol options presents opportunities for sophisticated, health-conscious drinks.
- Plant-based Desserts
- Rising demand for plant-based diet alternatives fuels innovation in dairy-free frozen desserts.
- Pop-up Experiences
- Interactive and immersive pop-up concepts attract attention and drive engagement in unique branded experiences.
Sectors Adopting This
- Alcoholic Beverages
- The alcoholic beverage industry is witnessing a shift towards low-ABV products, catering to younger demographics seeking moderation.
- Dairy Alternatives
- The dairy alternatives market sees growth as consumers opt for innovative, plant-based options that align with their dietary preferences.
- Food and Beverage Retail
- Food and beverage retail businesses leverage limited-time pop-up events to generate buzz and create memorable customer interactions.
