Makeup artist Donni Davy, famously known as the makeup artist behind some of the most iconic ‘Euphoria’ looks, has just debuted a collection of blush products under her brand, Half Magic. Half Magic primarily stocks ‘80s-inspired rave makeup like the ones used in the popular television series, and some of the brand’s most coveted items include sparkly face gems, eyeshadows, and shimmering eyeliners.
The brand’s newest release features blushes in five shades: ‘Pink Mushroom,’ ‘Don’t Be a Doll,’ ‘Sexual Flushtration,’ ‘Only Drama,’ and ‘Magic Brownie.’ Consumers can also fit the entire collection into the ‘Forever Palette,’ should they choose to buy all five. Each blush comes packaged using PaperFoam packaging and can be recycled through Half Magic’s mail-in program or at home.
Image Credit: Half Magic
What Makes This Trend Stand Out
- Ethereal Rave-inspired Makeup
- Opportunity for makeup brands to create innovative and playful makeup collections inspired by subcultures like ‘80s raves and television series like Euphoria.
- Sustainable and Recyclable Packaging
- Opportunity for beauty brands to create eco-friendly packaging solutions that can be easily recycled through mail-in programs or at home.
- Personalized Makeup Palettes
- Opportunity for brands to allow consumers to create custom makeup palettes by mixing and matching different shades and products.
Sectors Adopting This
- Beauty and Cosmetics
- Beauty brands can capitalize on the popularity of ‘80s rave makeup and create bold, playful and personalized collections inspired by subcultures like Euphoria.
- Sustainability and Recycling
- Whether it is through mail-in programs or at-home recycling, Half Magic's innovative creation of eco-friendly PaperFoam packaging can inspire other industries to develop environmentally friendly solutions for their products.
- Fashion and Subcultures
- Fashion designers can draw inspiration from subcultures like raves and Euphoria, inventing new clothing styles and concepts that intertwine with these digital-inspired communities.
