Luxury fashion house Chanel introduces its newest beauty line, the ‘Rouge Allure Velvet,’ a new lipstick line centered around the color red. The line features the ‘Libre 62,’ ‘Abstrait 69,’ ‘La Favorite 43,’ ‘Rouge Chanel 56,’ ‘Rouge Feu 57,’ and ‘Rouge Vie 58.’ Matte and bright finishes are combined in the improved Rouge Velvet formula. It provides a rich color payoff and a durable finish that lasts for hours at a time.
Pearly pigments added to the composition give each lipstick a silky smooth finish, allowing it to glide on the lips smoothly and without hitches. The ‘Rouge Allure Velvet’ collection was launched on 13 January and is now available in global travel retail.
The line is said to pay homage to Gabrielle Chanel's 1942 invention of the original red lipstick. Consisting of 20 unique shades, each lipstick contains castor oil and shea butter for long-lasting moisture.
Image Credit: Chanel
What's Driving This Trend
- Travel-ready Lipsticks
- The trend of beauty products, particularly lipsticks, specifically formulated and marketed for travelers or on-the-go individuals create an opportunity for companies to target consumers who are constantly on the move.
- Silky Smooth Formulas
- The trend of incorporating pearly pigments and silky smooth formulas in beauty products such as lipsticks provide a disruptive innovation opportunity for companies to enhance not only the visual appeal of the product but also the user experience.
- Red Lipstick Revival
- The revival of red lipsticks specifically in the luxury fashion industry creates an opportunity for companies to capitalize on the timeless classic appeal of the color and the nostalgia it evokes while incorporating modern formulas and finishes to attract a wider range of consumers.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can take advantage of the trend of travel-ready lipsticks and incorporate other products that cater to the needs of on-the-go individuals to meet the demands of consumers who prioritize convenience and accessibility.
- Luxury Fashion and Beauty
- The luxury fashion and beauty industry can capitalize on the trend of red lipstick revival by incorporating modern formulas and finishes to appeal to a wider range of consumers while maintaining the timeless appeal of the color and its association with high-end fashion and beauty.
- Retail and E-commerce
- The retail and e-commerce industry can take advantage of the trend of travel-ready lipsticks by incorporating targeted digital marketing strategies to reach consumers who prioritize convenience and accessibility due to their busy lifestyles, while also providing a seamless shopping experience through online platforms.
