3-in-1 Luxury Lipsticks

Hermès' Silky Lipstick Shine is Comforting, Hydrating & Versatile

Hermès' Silky Lipstick Shine dropped for Spring and Summer 2025, introducing luxury beauty consumers to a trio of vibrant, limited-edition shade. Available in Beige Halo, Orange Flash and Rose Gélatine, the hues created by Gregoris Pyrpylis—creative director of Hermès Beauty—explore the perception of color through light. These lipsticks capture the qualities of silk and the iconic scarf the brand is so well-known for. Through color, finish and texture, Silky Lipstick Shine conveys the transparency of silk chiffon, as well as the high-shine finish of silk lamé, and the suppleness of silk twill.

With one swipe, Silky Lipstick Shine goes on like a tinted lip balm. Thanks to its buildable intensity, the transformational formula can be applied a second or third time to become stain-like.

Multi-function Beauty Products
The rise of multi-functional beauty products offering diverse applications transforms the consumer experience by merging convenience with innovation.
Limited-edition Cosmetics
Limited-edition cosmetics like Hermès' lipsticks drive consumer exclusivity and brand distinction, presenting unique opportunities for luxury and prestige.
Color-interpreting Makeup
Innovations in color-interpreting makeup create immersive aesthetic experiences by leveraging light to redefine traditional beauty standards.

Who This Affects Most

Luxury Cosmetics
The luxury cosmetics industry thrives on blending high-quality materials with brand prestige, opening avenues for premium, multi-sensory products like Hermès lipsticks.
High-end Fashion
Incorporating fashion perspectives in beauty product design bolsters the high-end fashion industry's influence in personal grooming and aesthetics.
Sustainable Packaging
Innovative sustainable packaging solutions in the beauty industry support eco-conscious brand identities and reduce environmental impact.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 58%
Freshness 45%