Hermès introduces its new collection dubbed Trait d'Hermès, which is comprised of eyeliners and lip pencils packaged in the iconic orange box. The pencils are capped with golden caps and evoke a sense of elegance and luxury.
The fashion house delivers 40 shades in total and according to the creative director of Hermès Beauty, Gregoris Pyrpylis, the capsule builds on the previous launch of eyeshadows and colorful mascaras. He tells Highsnobiety, "Lines have been such a strong and important storyteller for Hermès. Even our logo... it's actually lines creating a story. My idea was to arrive with a collection that sparks the same kind of fantasy and excitement that we had when we were young kids."
Image Credit: Hermès
Key Themes Behind This Trend
- Luxury Cosmetic Packaging
- The use of luxurious packaging, like golden caps and iconic brand boxes, enhances the perceived value and attract high-end consumers.
- Extensive Color Ranges
- Offering a wide range of shades, such as the 40 shades in this collection, caters to diverse consumer preferences and skin tones.
- Nostalgic Branding
- Incorporating nostalgic elements in product design and marketing, such as childhood excitement, fosters emotional connections with consumers.
Where This Applies
- High-end Beauty Products
- This industry can tap into the allure of luxury, providing premium cosmetics that signify status and exclusivity.
- Fashion-forward Makeup Lines
- Combining fashion and beauty, companies can create trendy makeup collections that reflect iconic styles and narratives.
- Personalized Cosmetic Offerings
- Customization and extensive shade ranges in the cosmetic industry help brands cater to individual beauty needs and preferences.
