The one+other beauty and personal care brand is a new range of items for consumers being launched exclusively at CVS locations to help shoppers embrace their individuality. The product range includes more than 200 essentials that are easy to mix and match with one another, which prioritizes customization. Arriving exclusively at brick and mortar locations and CVS.com, the products are affordably priced to keep them suitable for a wider range of consumers.
CVS commented on the one+other beauty and personal care brand saying, "One+other was created to democratize access to personal care products so that everyone – no matter who you are — can practice self-care in their own unique way at an affordable price point."
Image Credit: CVS Health
Key Themes Behind This Trend
- Mix-and-match Self-care Products
- The trend for personalized self-care which allows consumers to create their own products with different brands.
- Affordable Personalized Beauty
- The trend for affordable and customizable beauty options which allow consumers to tailor their products to their own wants and needs.
- Democratization of Personal Care
- The trend for accessible beauty and personal care products which cater to all consumers, regardless of identity.
Where This Applies
- Beauty and Personal Care
- This industry can capitalize on the trend by creating more affordable and customizable options for self-care, appealing to a wider range of consumers.
- Retail
- Retailers can benefit from the popularity of personalized and affordable self-care by offering exclusive, yet affordable, in-store ranges.
- E-commerce
- The e-commerce industry can benefit from consumers looking for more affordable and personalized beauty options by creating online platforms which allow customers to mix and match products from different brands.
