The NUXE Hydrating Lip Balm in Very Rose is part of the French skincare brand's new collection of the same name. The Very Rose collection spotlights the power of Rose Floral Water and features micellar water and makeup removing foam cleansing products, a cleansing oil, a cleansing gel mask and a toning mist. It also includes a peeling lotion and bundles that highlight limited edition product offerings.
Made with rose oil extract and 100% natural-origin ingredients, the NUXE Hydrating Lip Balm in Very Rose is a collection standout, featuring a luxurious vanilla and rose scent and a subtle sheen when applied. The product leaves lips soft and supple, without leaving behind a sticky finish.
In addition to nourishing lips as a stand-alone product, the lip balm can be applied before one's lipstick as a priming product. The NUXE Very Rose collection is now available at select stores and across Shoppers Drug Mart locations.
What's Driving This Trend
- Natural Ingredients in Beauty
- Natural ingredients, like rose oil extract and floral water, are becoming increasingly popular in beauty products, offering a disruptive innovation opportunity for brands to create more eco-friendly and sustainable products.
- Luxury Aromatherapy in Skincare
- Luxury scents, like vanilla and rose, are being incorporated into skincare products providing a unique sensory experience and innovation opportunity for high-end brands to tap into the trend.
- Multipurpose Beauty Products
- Beauty products with multiple uses, like the NUXE Hydrating Lip Balm, offer a convenient and efficient solution for consumers, providing innovative opportunities for brands to create all-in-one products.
Who This Affects Most
- Natural Skincare Industry
- The natural skincare industry is booming as consumers seek sustainable and eco-friendly products, offering a disruptive innovation opportunity for brands to create more effective and innovative products.
- Luxury Beauty Industry
- The luxury beauty industry is experiencing growth as consumers seek unique, high-end products, providing innovative opportunities for brands to incorporate aromatherapy and luxury scents into skincare.
- Multifunctional Beauty Industry
- The multifunctional beauty industry is on the rise as consumers seek out efficient and convenient products, offering a disruptive innovation opportunity for brands to create all-in-one beauty solutions.
