Beauty filters are becoming more and more realistic on social media, as evidenced by the viral new TikTok Bold Glamour filter, which uses machine learning to automatically edit users' facial features. This hyper-realistic beauty filter is strikingly seamless and it stands out from beauty filters of the past, which often glitched if an object passed in front of the face. TikTok's Bold Glamour filer represents the next generation of beauty filters by giving users the ability to move and gesticulate on-screen without revealing that they are using a filter.
This beauty filter makes several changes, giving faces shown on social media the appearance of higher cheekbones, thinner noses, fuller lips and sculpted eyebrows.
One pro of using beauty filters is that they can enhance one's appearance and boost self-confidence, and save time that would ordinarily be spend applying makeup. However, they can create unrealistic beauty standards and promote negative body image.
Why This Trend Is Growing
- Realistic Beauty Filters
- As AI-powered beauty filters become increasingly realistic, there is an opportunity to develop new filters that allow for even more customization and subtle changes.
- Seamless Filter Integration
- As seen in the TikTok Bold Glamour filter, there is an opportunity to develop filters that seamlessly integrate with user movement and gestures for more natural looking results.
- Reverse Filters
- As concerns about negative body image grow, there is an opportunity to develop filters that reverse or undo the effects of beauty filters for a more realistic representation of oneself.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can leverage AI-powered beauty filters to create new makeup trends and products based on the most popular filtered looks.
- Social Media Industry
- Social media companies can use advanced machine learning algorithms to develop more sophisticated filters with higher accuracy and better integration with user content.
- Mental Health Industry
- As concerns about negative body image grow, the mental health industry can develop programs and therapy to help individuals overcome the negative effects of beauty filters and social media on self-esteem.
