The LoveShackFancy x imPRESS Press-On Manicure collection has been unveiled as a new collaboration product range arriving with springtime in mind to help consumers create a range of stylish looks.
The collection of press-on nails includes six styles to choose from as well as two mommy and me matching designs to provide something for everyone. The various styles include Rosie Peach Sky, Lilac Crush, Citrus Candy, Blushing Lavender, Sunkissed Peach and Hydrangea Blue. Each of the kits come with 30 nails in each along with a prep pad, mini nail file and manicure stick.
Senior Vice President of Global Marketing Annette DeVita-Goldstein spoke on the LoveShackFancy x imPRESS Press-On Manicure collection saying, "Here at imPRESS Press-On Manicure, we constantly look for brand partners who can deliver trendy and inspiring designs for our nails. Collaborating with LoveShackFancy was a great fit for us and allows us to give fashion nail consumers another way to express themselves with the iconic LoveShackFancy florals.”
What's Driving This Trend
- Press-on Manicure Kits
- The rise of press-on manicure kits presents an opportunity for traditional nail salons to offer at-home alternatives to their services.
- Collaborative Product Ranges
- Collaborating with brands to create product lines allows for cross-promotion and reaching new customer bases.
- Mommy and Me Matching Designs
- Increasing demand for mommy and me matching designs means expanding product lines to include more family-oriented options.
Who This Affects Most
- Beauty
- Beauty companies can take advantage of the trend of at-home manicure kits by creating their own unique products.
- Fashion
- Fashion brands can explore collaborative product ranges with beauty companies to offer nail designs that complement their clothing lines.
- Parenting
- Parenting companies can tap into the demand for mommy and me matching designs by creating complementary products for children and parents.
