The KISS colorFX by imPRESS Manicure press-on nails are a series of products crafted with convenience and an eye-catching finish in mind to help consumers elevate any look. The product range includes peel-and-stick nails that come in 26 shades, which each have a chrome-like effect to help them appear just like real painted nails when applied. The press-on nails are crafted to look just like real nails thanks to the PureFit Technology that helps them contour to the person's nail bed perfectly.
Senior Vice President of Global Marketing Annette DeVita-Goldstein spoke on the KISS colorFX by imPRESS Manicure press-on nails saying, "Being able to offer consumers this very special, multi-dimensional color effect manicure without having to spend a lot of time and money in a salon is what the imPRESS brand is all about. We are excited for our consumers to instantly and affordably express themselves with these next generation, salon-inspired shades and effects."
What's Driving This Trend
- Multidimensional Color Effects
- Innovative nail products with chrome-like finishes that elevate consumer looks effortlessly.
- Purefit Technology
- Advanced technology enables press-on nails to contour perfectly to individual nail beds for a seamless appearance.
- Salon-inspired Shades
- A range of peel-and-stick nails offering a salon-quality look at an affordable price point.
Who This Affects Most
- Beauty and Personal Care
- Opportunities for beauty brands to develop innovative nail products with unique finishes and advanced application technologies.
- Fashion and Cosmetics
- Potential for collaboration between fashion designers and cosmetic companies to create trendsetting nail colors and effects.
- Retail and E-commerce
- Possibilities for online retailers to offer a wide range of salon-inspired nail shades with convenience and affordability.
