Pure Culture makes customizable skincare products like cleansers, serums and moisturizers and to help consumers find the right ones for their needs, the brand offers at-home skincare test kits. These kits are useful for people who want to know the right cruelty-free, sulfate-free, phthalate-free and paraben-free solutions for their needs that are founded on principles of ethics, sustainability, safety and mindful sourcing.
The brand's at-home testing kits were created based on co-founder Vince Casale (also a co-founder of MAC and CoverFX) realizing that 75% of consumers don't know their skin type and skin consiiton. The at-home kits by Pure Culture help to take the guesswork out of picking the products that will be most supportive on an in-the-moment and highly individualized basis.
Why This Trend Is Growing
- At-home Skincare Kits
- At-home skincare test kits are gaining popularity allowing consumers to find the right solutions for their needs.
- Customizable Skincare Products
- Customizable skincare products are a disruption in the skincare market because they cater to highly individualized needs of consumers.
- Free-from Skincare Products
- Free-from skincare products are becoming more in demand as consumers shift to more natural and ethical products.
Industries Being Reshaped
- Beauty Industry
- The beauty industry stands to benefit significantly from the rise of at-home skincare kits that cater to ethical, natural and personalized needs of consumers.
- E-commerce
- In the e-commerce industry, Pure Culture's at-home skincare kits provides a way to offer personalized shopping experiences and customize product recommendations.
- Sustainability Industry
- The sustainability industry is ripe for disruption with more consumers wanting ethical, sustainable and non-toxic products and Pure Culture's at-home skincare kits offers a way forward.
