The May 2022 Cosmetics round-up highlights innovative formulas, skincare/cosmetic hybrids, and sustainable beauty initiatives.
U Beauty, for example, launched a Plasma Lip Compound that delivers a 3D Cushion Effect through a "dual SIREN Capsule Technology." Biossance has also been busy this month, debuting a skin glow-enhancing collection with renowned actress Reese Witherspoon. The Sunshine Set is a must-have for the summertime and it features the brand's Vitamin C Rose Oil, the Zinc Sheer Mineral Sunscreen, and the Rose Vegan Lip Balm. Pour Moi is also featured in the May 2022 Cosmetics with its Smoke Alarm Drops—which is a unique product that prevents skin damage caused by smoke.
Smashbox Open Studios launched recently, as well. This is a new residency program from Smashbox Cosmetics that will provide artists with resources for refining and amplifying their work.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
