Make You is the latest range launch by Keys Soulcare. Created by artist, producer, and entrepreneur, Alicia Keys in collaboration with board-certified dermatologist Dr. Renée Snyder, the range boasts buildable formulas. The Make You collection offers color skincare hybrid products that effectively nourish the skin while muting the complexion to create an even skin tone.
The range includes the Comforting Tinted Lip Balms, SHeer Flush Cheek Tint, Soft Stay Brow Gel, and a Natural Flush Complexion Blush. Each formula is dermatologist-developed, clean, and cruelty-free. Using time-honored minerals and botanicals combined with modern ingredients, the Make You products deliver color formulas with skincare benefits, making it easy for makeup-wearers to achieve whatever look they desire each day of the week.
Image Credit: Make You
What Makes This Trend Stand Out
- Buildable Color Skincare Hybrids
- The rise of buildable color skincare hybrids presents an opportunity for cosmetics brands to incorporate skincare benefits into their makeup formulas.
- Clean and Cruelty-free Formulas
- The growing preference for clean and cruelty-free beauty products provides an opportunity for companies to market their products towards socially conscious consumers.
- Color Cosmetics with Skincare Benefits
- The popularity of color cosmetics with skincare benefits indicates a need for innovation in the beauty industry in creating multi-functional products.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry can incorporate skincare ingredients into makeup formulas, opening up opportunities for innovation in the market.
- Natural and Organic Products
- Organic and natural products industry can capitalize on the growing preference for clean, chemical-free and cruelty-free beauty products.
- Health and Wellness
- The trend towards including skincare benefits in color cosmetics aligns with the growing health and wellness industry's focus on holistic self-care.
