Isamaya Ffrench introduces the 'Core Collection,' the brand's newest cosmetics range featuring skincare elements. The collection, spotlighting 12 unique products, features highlights such as the 'Colour Correcting Serum,' 'Sculpting Stick,' and 'Skin-Enhancing Duo.' The brand has also introduced an assortment of lip liners, lip balms, and products like highlighters and mascaras to tie together the whole look.
“The ‘Core Collection’ represents what the future of beauty means to me,” Ffrench said in a press statement. “This line of skincare-infused makeup products, housed in strong and timeless chrome packaging are the tools for anybody who wants to feel empowered in the truest version of themselves.”
The 'Core Collection' will be launched through Isamaya's and Sephora websites starting on February 10.
Image Credit: Isamaya Ffrench, <a rel='nofollow' href='https://hypebae.com/2025/2/isamaya-beauty-core-collection-isamaya-ffrench-makeup-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://www.sephora.com/?country_switch=ca&lang=en'>sephora</a>
Why This Trend Is Growing
- Skincare-infused Makeup
- The fusion of skincare and makeup in cosmetic lines offers consumers multi-functional products that cater to both beauty and skin health.
- Personalized Beauty Solutions
- Incorporating personalized skincare benefits into makeup products allows brands to address individual skin concerns while providing cosmetic enhancement.
- Sustainable Beauty Packaging
- Innovative packaging solutions that emphasize sustainability reflect the growing consumer demand for environmentally friendly beauty products.
Industries Being Reshaped
- Cosmetic Products Manufacturing
- The addition of skincare elements to makeup lines reveals an evolving market segment within the cosmetics industry focusing on holistic beauty solutions.
- Retail and E-commerce
- Distribution through multiple online platforms, like brand and partner websites, highlights the increasing importance of digital retail spaces for beauty brands.
- Packaging Design and Manufacturing
- Timeless and durable packaging exemplifies a shift towards designer packaging that promotes durability and aesthetic appeal in beauty products.
