Outside In is a new beauty brand sharing premium skincare-makeup hybrid products powered by non-toxic, vegan, clean, free-from formulations. The brand recently introduced itself to the world with a trio of products: Silk Serum Foundation in 25 shades, the Serum Foundation Brush and a Floral Reserve Facial Oil.
While the Silk Serum Foundation is touted as a performance product that delivers the benefits of a serum with the coverage of a foundation by suspending weightless spherical powders within a liquid base, the lightweight Floral Reserve Face Oil plumps skin and creates a primed canvas for applying makeup.
Outside In is the latest venture from Carisa Janes, who founded and sold Hourglass Cosmetics to Unilever Prestige.
What Makes This Trend Stand Out
- Skincare-makeup Hybrids
- The fusion of skincare and makeup in single product lines represents a growing trend where beauty routines are streamlined, providing convenience while maintaining skin health.
- Non-toxic Beauty Products
- As consumers become more conscious about what they apply on their skin, the demand for non-toxic and vegan formulations in beauty products is accelerating, opening doors for brands to innovate with clean ingredients.
- Inclusive Cosmetics Shades
- With an increased focus on diversity in the beauty industry, offering a wide range of foundation shades and tones is becoming essential, pushing companies to develop more inclusive product lines.
Sectors Adopting This
- Beauty and Personal Care
- With a shift towards skincare-makeup hybrids, the beauty and personal care industry is evolving to accommodate multifunctional products that cater to efficiency and skin health.
- Clean Beauty Industry
- As clean beauty continues to gain traction, industry players are focusing on sustainable and non-toxic formulations to meet consumer demand for healthier beauty solutions.
- Vegan Cosmetics
- The rise of veganism extends to beauty products, influencing the cosmetics industry to innovate with plant-based, cruelty-free ingredients that appeal to ethical and health-conscious consumers.
