Outside In Delivers Performance Formulas That Nurture and Beautify
Laura McQuarrie — November 13, 2025 — Fashion
References: theoutsidein & instagram
Outside In is a new beauty brand sharing premium skincare-makeup hybrid products powered by non-toxic, vegan, clean, free-from formulations. The brand recently introduced itself to the world with a trio of products: Silk Serum Foundation in 25 shades, the Serum Foundation Brush and a Floral Reserve Facial Oil.
While the Silk Serum Foundation is touted as a performance product that delivers the benefits of a serum with the coverage of a foundation by suspending weightless spherical powders within a liquid base, the lightweight Floral Reserve Face Oil plumps skin and creates a primed canvas for applying makeup.
Outside In is the latest venture from Carisa Janes, who founded and sold Hourglass Cosmetics to Unilever Prestige.
While the Silk Serum Foundation is touted as a performance product that delivers the benefits of a serum with the coverage of a foundation by suspending weightless spherical powders within a liquid base, the lightweight Floral Reserve Face Oil plumps skin and creates a primed canvas for applying makeup.
Outside In is the latest venture from Carisa Janes, who founded and sold Hourglass Cosmetics to Unilever Prestige.
Trend Themes
1. Skincare-makeup Hybrids - The fusion of skincare and makeup in single product lines represents a growing trend where beauty routines are streamlined, providing convenience while maintaining skin health.
2. Non-toxic Beauty Products - As consumers become more conscious about what they apply on their skin, the demand for non-toxic and vegan formulations in beauty products is accelerating, opening doors for brands to innovate with clean ingredients.
3. Inclusive Cosmetics Shades - With an increased focus on diversity in the beauty industry, offering a wide range of foundation shades and tones is becoming essential, pushing companies to develop more inclusive product lines.
Industry Implications
1. Beauty and Personal Care - With a shift towards skincare-makeup hybrids, the beauty and personal care industry is evolving to accommodate multifunctional products that cater to efficiency and skin health.
2. Clean Beauty Industry - As clean beauty continues to gain traction, industry players are focusing on sustainable and non-toxic formulations to meet consumer demand for healthier beauty solutions.
3. Vegan Cosmetics - The rise of veganism extends to beauty products, influencing the cosmetics industry to innovate with plant-based, cruelty-free ingredients that appeal to ethical and health-conscious consumers.
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