Everyday California's Sunscreen line is committed to preserving and protecting the ocean and marine life. The lifestyle brand is based in La Jolla, California. Its new line of protective sunscreen is made with a reef-safe formula that is designed to protect the ocean and the wearer at the same time.
The formulas are 100% free of oxybenzone, octinoxate, Phenoxyethanol, parabens, and other chemical UV filters. This allows users to enjoy the refreshing ocean and the great outdoors without harming nature's delicate balance. In addition to its eco-friendly formula, Everyday California donates a portion of every purchase to ocean conservation initiatives through its ongoing partnership with 1% For the Planet. Consumers can select from various SPF levels, depending on their personal needs.
Image Credit: Everyday California
What's Driving This Trend
- Reef-safe Sunscreen Formula
- The trend towards eco-friendly sunscreen formulas is disrupting the traditional sunscreen industry, providing opportunities to create new and innovative products that align with the heightened environmental awareness of consumers.
- Donation-based Business Model
- The trend towards donation-based business models is disrupting the traditional profit-driven model, providing opportunities for companies to focus on social impact while also driving revenue growth and customer loyalty.
- Partnerships with Environmental Nonprofits
- The trend towards partnerships with environmental nonprofits is disrupting traditional corporate social responsibility efforts, providing opportunities to build meaningful relationships with consumers who are seeking purpose-driven brands that align with their values.
Who This Affects Most
- Sunscreen
- The sunscreen industry has an opportunity to shift towards eco-friendly, reef-safe formulas that appeal to consumers who are increasingly aware of the impact of their personal care products on the environment.
- Outdoor Apparel
- The outdoor apparel industry has an opportunity to partner with companies like Everyday California to create eco-friendly, sustainable product lines that align with the values of consumers seeking purpose-driven brands.
- Nonprofit Fundraising
- Environmental nonprofits have an opportunity to partner with purpose-driven brands like Everyday California to raise awareness and funds for conservation initiatives, while also building meaningful relationships with customers who are seeking to make their purchasing decisions with a positive impact in mind.
