The Sally Hansen Insta-Dri x Peeps Collection is Sweet
Michael Hemsworth — April 19, 2022 — Marketing
References: sallyhansen & drugstorenews
The Sally Hansen Insta-Dri x Peeps collection is arriving just in time for spring as a lineup of nail polishes that are inspired by the iconic marshmallow treats. The nail polishes come in seven colors to choose from including Peeps Yellow, Peeps Pink, Peeps Lavender, Peeps Blue, Peeps Fruit Punch, Peeps Sparkly Wild and Peeps White. Each of the products are formulated as a three-in-one nail polish that will dry in just 60-seconds.
Vice President of Global Marketing at Sally Hansen Celia Tombalakian commented on the new Sally Hansen Insta-Dri x Peeps collection saying, "We are thrilled to partner with such an iconic and beloved brand. Timed to coincide with spring celebrations associated with sweets and candy colors, such as Easter, this collection is perfect for Easter baskets and holiday gift giving. Marrying the vibrant colors of Peeps with our best-selling Insta-Dri formula, we’ve created the perfect recipe for bold and beautiful spring nail looks.”
Vice President of Global Marketing at Sally Hansen Celia Tombalakian commented on the new Sally Hansen Insta-Dri x Peeps collection saying, "We are thrilled to partner with such an iconic and beloved brand. Timed to coincide with spring celebrations associated with sweets and candy colors, such as Easter, this collection is perfect for Easter baskets and holiday gift giving. Marrying the vibrant colors of Peeps with our best-selling Insta-Dri formula, we’ve created the perfect recipe for bold and beautiful spring nail looks.”
Trend Themes
1. Springtime-inspired Nail Polishes - Nail polish collections inspired by seasonal themes and colors are emerging as a trend to cater to consumers' changing preferences.
2. Collaborative Products - Brands are partnering with different companies and collaborating to create unique products that satisfy different customer interests.
3. Quick-drying Nail Polish Formulas - Consumers are searching for time-saving products, prompting innovation in the formulation of quick-drying nail polishes.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can create seasonal-themed makeup and beauty products to cater to seasonal changes and consumers ever-changing preferences.
2. Food and Beverage - The food and beverage industry can partner with beauty companies to create products inspired by their food or beverages, depending on the season or occasion.
3. Retail and E-commerce - E-commerce retailers can create a dedicated section in their online store, showcasing unique collaborations that offer exclusive experiences and generate sales.
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