The Sally Hansen Insta-Dri x Pride Collection has been created in collaboration with GLAAD as a series of nail polishes that pay homage to Pride Month and also support an important cause. The nail polishes are all colored with the same shades used in the Progress Pride flag and have each been given a touch of glitter to help them shine brightly in the light. The collection also includes the Get GLAAD shade, which boasts a confetti profile that's perfect for elevating any style thanks to its multicolored aesthetic.
The Sally Hansen Insta-Dri x Pride Collection is limited-edition and will see a portion of the proceeds from every polish purchased donated to GLAAD to help support its mission towards LGBTQ+ acceptance.
Key Themes Behind This Trend
- Pride-inspired Beauty Products
- There is an opportunity for beauty brands to create more products inspired by Pride Month to support the LGBTQ+ community
- Charitable Collaborations
- Collaborating with non-profit organizations such as GLAAD can offer opportunities for brands to give back and support a cause while also promoting their products.
- Customized Product Lines
- Custom product lines like the Sally Hansen Insta-Dri x Pride Collection can attract customers looking for unique products that align with their values and interests.
Where This Applies
- Beauty
- Beauty industry players can leverage the success of Pride-inspired products to create more lines collaborating with LGBTQ+ organizations.
- Non-profit
- Collaborating with brands on product lines can help non-profit organizations like GLAAD raise awareness and funds for their cause.
- Fashion
- Fashion brands can create customized collections featuring Pride-inspired colors and patterns as a way to show support and inclusivity for the LGBTQ+ community.
