The Sally Hansen x Insta Dri x Sour Patch Kids Back to School line is arriving as the final entry within the Sour Then Sweet nail polish collection to offer consumers a tropically themed way to complete their look.
The nail polishes are characterized by their pearl, creme and sugary finishes, and come in nine colors in all including Plum-believable, Tropink, Your Pine-ness, Main Squeeze, Pink Punch, Simply Sub-lime and more. Each nail polish is formulated with the brands built-in base and topcoat to offer long-lasting wear in just a single step. The products are paired with caps the same color as the paint inside to make the lineup easy to shop.
The Sally Hansen x Insta Dri x Sour Patch Kids Back to School line is available now for $6 each.
What's Driving This Trend
- Candy-inspired Nail Polish
- Opportunities for beauty brands to collaborate with confectionery brands to create sweet-inspired nail polishes and disrupt the industry.
- Single-step Nail Polish
- Opportunities for nail polish brands to create single-step products with built-in base and topcoat for long-lasting wear and disrupt the industry.
- Color-coordinated Products
- Opportunities for brands to offer color-coordinated products like nail polish caps and paint to make their lineup easy to shop and disrupt the retail industry.
Who This Affects Most
- Beauty
- Beauty brands can collaborate with confectionery brands or create their own candy-inspired nail polishes for a unique product offering.
- Nail Polish
- There is an opportunity to disrupt the industry by creating single-step nail polishes with built-in base and topcoat, offering long-lasting wear.
- Retail
- Brands can offer color-coordinated products to make their lineup easy to shop and enhance the customer experience in the retail industry.
