Kiss Launches an E-Commerce Site for its Lash Franchise Falscara
Elena Rahman — April 6, 2022 — Fashion
References: kissusa & beautypackaging
Falscara offers consumers customizable at-home lash extension solutions. Kiss, the line's parent brand, launched an e-commerce site dedicated to the lash franchise. The digitally-native brand debuted in 2020 and saw immense growth. Since then, the line has changed its lash extension category.
To better showcase the products, Kiss dedicated a platform to the franchise. The brand's online destination will offer customers more information on its products. It will also provide more education about the products and their uses for optimal application. Moreover, consumers can browse the designated online space for inspiration and makeup ideas. Falscara continues to innovate based on consumer needs and desires and aims to make its products more accessible to all consumers.
Image Credit: Falscara
To better showcase the products, Kiss dedicated a platform to the franchise. The brand's online destination will offer customers more information on its products. It will also provide more education about the products and their uses for optimal application. Moreover, consumers can browse the designated online space for inspiration and makeup ideas. Falscara continues to innovate based on consumer needs and desires and aims to make its products more accessible to all consumers.
Image Credit: Falscara
Trend Themes
1. Digitally-native Lash Brands - There is a disruptive innovation opportunity for digitally-native lash brands to create customizable at-home lash extension solutions.
2. Lash Extension E-commerce Platforms - There is a disruptive innovation opportunity for brands to launch e-commerce platforms dedicated to their lash extension franchises.
3. Consumer Education for Lash Extension Products - There is a disruptive innovation opportunity for brands to offer more education about their products and their uses for optimal application through digital channels.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to innovate and create more accessible and customizable lash extension solutions for consumers.
2. E-commerce Industry - There is an opportunity for the e-commerce industry to provide more information and education about beauty products through dedicated online platforms.
3. Digital Marketing Industry - There is an opportunity for the digital marketing industry to create more effective and engaging content to inspire and inform consumers about lash extension products and their uses.
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