15 Eco-Friendly Beauty Products

From Sustainable False Lashes to Intensely Hydrating Serums

With earth celebrations coming up, many individuals are thinking about ways to improve their commitment to the planet and this round-up of innovative eco-friendly beauty products may offer some solutions in the skincare, haircare, and cosmetic departments.

Brands like Burt's Bees are a trailblazer in the category of eco-friendly beauty. Prioritizing sustainable and ethical practices, Burt's Bees is known to deliver affordable skincare options to the market, with natural ingredients at the forefront. Most recently, the brand launched a nourishing capsule of products that are geared toward sensitive skin.

In the haircare department, JVN stands out with its nutrient-dense oil for the hair and scalp which is offered in sustainable packaging. Alterna Haircare also makes headlines with three new additions to the My Hair. My Canvas. line—a mix-and-match vegan capsule that comes packaged in 50% post-consumer recycled plastic.

SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 99%
Freshness 12%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X