Soothing micellar water can be an excellent addition to one's skincare routine. Sustainable beauty brand LOLI calls attention to an interesting formula in this category that is powered by Blue Cornflower. The main ingredient is wild-harvested and steam-distilled "from its namesake wild, delicate flowers that bloom between May and July," resulting in "serene floral water" that cleanses and soothes stressed skin and puffy eyes.
LOLI strengthens the effectiveness of its product—aptly named the Blue Cornflower Tonic—with other ingredients such as Chamomile, Witch Hazel, Glycerin, and Malachite Extract.
The soothing micellar water is formulated especially for sensitive skin. LOLI recommends that users store the bottle in the refrigerator or chill moistened cotton pads in the freezer for 30 seconds before applying, in case one is dealing with extremely delicate skin.
Image Credit: LOLI
What Makes This Trend Stand Out
- Sustainable Beauty
- This trend highlights the opportunity for brands to create eco-friendly and ethical beauty products using naturally-sourced ingredients.
- Micellar Water
- This trend highlights an opportunity for brands to innovate the traditional cleanser using micellar water, which is a gentler and more effective formula.
- Sensitive Skin Care
- This trend focuses on the opportunity for brands to create products specifically designed for sensitive skin using natural and soothing ingredients.
Sectors Adopting This
- Beauty and Personal Care
- This industry can benefit from disruptive innovation through the creation of more sustainable and eco-friendly beauty products that cater to the needs of various skin types.
- Cosmetics
- This industry can benefit from disruptive innovation through the development of new and innovative formulas that cater to the growing demand for sustainable and natural cosmetic products.
- Skincare
- This industry can benefit from disruptive innovation through the creation of more effective and gentle skincare products specifically designed for sensitive skin using natural and soothing ingredients.
