Wander Beauty's Pack Up & Glow Priming Mineral SPF 40 is a next-gen sun protection product that protects and primes skin, all the while delivering immense skincare benefits. The sheer and lightweight formula is mineral-based and it provides protection against not just UVA and UVB rays but also free radicals and blue light. The skin-protecting formula also boasts plenty of beauty benefits thanks to its luminizing qualities. Some of the nourishing ingredients that fuel the formula's many benefits include Vitamin D3, apple fruit extract, squalane, oat kernel extract and moisturizing allantoin.
Sunscreen was a highly requested product from Wander Beauty's community and as co-founder and CEO Divya Gugnani says, "We worked on this for three years to create something truly unique and different that doesn’t exist in the market."
What's Driving This Trend
- Next-gen Sunscreens
- The development of mineral-based sunscreens with additional skincare benefits presents an opportunity for disruptive innovation in the sunscreen industry.
- Blue Light Protection
- As more people become aware of the potential harm caused by blue light emitted from electronic devices, the demand for sunscreens that protect against blue light will increase, presenting an opportunity for innovative product development.
- Dual-purpose Skincare
- The trend of combining skincare and sun protection products to create multi-functional products presents an opportunity for innovation in the beauty and skincare industry.
Who This Affects Most
- Skincare
- The development of protective priming sunscreens that offer added skincare benefits presents an opportunity for innovation in the skincare industry.
- Beauty
- The trend of combining sun protection and beauty benefits in a single product presents an opportunity for innovation in the beauty industry.
- Cosmetics
- The trend of incorporating natural and nourishing ingredients into protective priming sunscreens presents an opportunity for innovation in the cosmetics industry.
