Limited-edition packaging for Clinique's Moisture Surge 100H moisturizer now gives customers access to digital content and services via an embedded NFC chip. With an NFC-enabled mobile device, consumers can access exclusive content, expert advice and discover the dehydrators that may be affecting their skin.
The digital More Than You Think package from Clinique includes text and graphics that encourage customers to tap the NFC chip on the bottom of the jar. The inclusion of the near-frequency chip helps to drive post-purchase engagement, and it offers consumers more value that they can share with others.
The Moisture Surge 100H moisturizer is a fan-favorite product that delivers lightweight comfort that lasts for 100 hours. The oil-free gel cream shares the numerous benefits of aloe bioferment, a hyaluronic complex and much more.
Key Themes Behind This Trend
- Nfc-enabled Beauty Products
- Companies can use NFC technology to create value-added experiences for customers, such as providing access to exclusive content or expert advice.
- Post-purchase Engagement
- Incorporating technology into packaging design enables brands to encourage ongoing engagement with customers and provide additional value beyond the product itself.
- Personalized Skincare
- Access to data collected via NFC technology can enable brands to provide personalized skincare recommendations and advice to customers, based on their usage and skin type.
Where This Applies
- Beauty
- The beauty industry can leverage NFC technology to create unique and personalized experiences for customers while encouraging ongoing engagement with the brand.
- Packaging
- Innovations in packaging design, including the integration of NFC technology, can provide value-added services that enhance the overall customer experience.
- Consumer Technology
- Companies in the consumer technology industry can partner with beauty brands to develop innovative solutions for integrating technology into beauty products and packaging.
