Nakery Beauty is a new clean body care line that's likened to shapewear and its core mission is to inspire women to feel good in their own skin. The playful brand comes from on-air beauty expert and former HSN host Liz Folce, who is very familiar with hearing the needs and wants of women. Folce says, "’ve heard from so many people that they love their age, but they want to feel better about what they see. My hope is that these products can give people confidence to celebrate life every day, using powerful ingredients in targeted solutions that actually work."
The so-called "shapewear for skin" includes products like the Embrace the Ladies Concentrated Boob Serum and the SkinFirm Firming Body Treatment.
A new wave of body care brands are creating products that focus on lifting, firming and sculpting features.
What's Driving This Trend
- Clean Sculpting Skincare
- Brands can focus on clean, targeted ingredients that lift and firm the skin for a shapewear-like effect.
- Body-positive Beauty
- Beauty brands can inspire confidence and encourage body positivity through targeted skin care products.
- Expert-backed Brands
- Body care brands created by beauty experts may resonate with consumers looking for credible, effective solutions.
Who This Affects Most
- Beauty and Personal Care
- Companies in the beauty and personal care industry can explore new line extensions focusing on targeted, sculpting skin care.
- Retail
- Retailers can stock up on body care products that target specific skin concerns and promote body positivity.
- Media and Entertainment
- Beauty experts and influencers in the media and entertainment industry can promote and elevate shapewear-like body care products to their followers.
