Quebec-based wellness brand SELV RITUEL combines aesthetic, function, and sustainability with its Nordic Bar Soap and the plantable soap packaging the product comes in.
SELV RITUEL is all about experience and the Nordic Ritual Soap Bar calms the user and every pore of their skin with a combination of lavender and eucalyptus aromas that combine well with the warmth of a hot bath. The recipe is vegan and natural, as well.
SELV RITUEL also includes compact plantable soap packaging for its cleansing product, contributing to sustainable futures. The carton box includes some seeds and consumers may plant the material and get a surprise. As a result, this feature does not only include a bonus for the planet but also a bonus for the consumer experience.
Image Credit: SELV RITUEL
What Makes This Trend Stand Out
- Eco-friendly Packaging
- There is room for more brands to explore plantable and other eco-friendly packaging solutions to cater to consumers' sustainability preferences.
- Functional Beauty Products
- The combination of aesthetic, function, and sustainability in products can capture consumers' attention and present opportunities for innovation.
- Natural Ingredients
- The adoption of natural ingredients in personal care products can appeal to health-conscious consumers who prioritize ingredients over other factors.
Sectors Adopting This
- Personal Care
- Personal care brands can explore environmentally conscious packaging solutions and ingredients to meet consumers' sustainable and natural product preferences.
- Wellness
- Brands in the wellness space can take inspiration from SELV RITUEL's focus on experience and create products focused on aesthetic, function, and sustainability.
- Packaging
- Packaging companies can innovate by developing eco-friendly packaging solutions that can cater to brands looking to reduce their environmental impact.
