Plant-based beauty brand Ethique has released its new Hydrating Handwash Concentrate, a moisturizing liquid hand wash that arrives in a concentrated bar form. However, to be clear, the new product is not a bar soap; it is a soap concentrate that can be mixed with boiling water to create liquid hand wash.
As a result, the Hydrating Handwash Concentrate is an eco-friendly option that does not require a plastic bottle; instead, it arrives packaged in certified compostable cardboard. Moreover, the soap itself is made from 100% naturally derived and sustainably sourced ingredients.
In addition, the new product utilizes jojoba oil, a lightweight all-natural moisturizing oil, to hydrate users' skin while still leaving it feeling soft and clean. Meanwhile, the soap's scent combines lavender essential oils and vanilla to deliver a pleasing floral aroma.
Image Credit: Ethique
What's Driving This Trend
- Eco-friendly Hand Wash
- Companies can create eco-friendly hand wash products in concentrated forms to reduce plastic waste.
- Sustainable Packaging
- Sustainable and compostable packaging options can eliminate plastic waste in the beauty industry.
- Natural Ingredients
- Consumer demand for natural and sustainably sourced ingredients in hand wash products presents an opportunity for innovation.
Who This Affects Most
- Beauty
- The beauty industry can create eco-friendly and sustainable hand wash products to meet consumer demand.
- Packaging
- Packaging companies can innovate and provide sustainable and compostable options for the beauty industry's hand wash products.
- Natural Health
- The natural health industry can utilize naturally derived and sustainably sourced ingredients to innovate hand wash products.
