Gojo recently launched a new bio-based formula made with a 2-in-1 moisturizing lotion to expand the brand's presence as a leading hand sanitizer company in the market.
The new Purell formulas, dubbed the Purell Advanced Hand Sanitizer Naturals Foam and the Purell Advanced Hand Sanitizer 2-in-1 Moisturizing Foam, respond to new consumer needs. "After 75 years of developing hand hygiene products, we know that formulation is vital when it comes to alcohol-based hand sanitizer—and I think consumers have realized, and experienced, that more than ever over the past two years," as Dawn Yeomans, Purell hand hygiene expert explains. The first formula is made with 91% bio-based content. The second is designed to rejuvenate the skin with antioxidant ingredients.
Image Credit: Gojo
What Makes This Trend Stand Out
- Bio-based Hand Sanitizers
- Companies can explore developing bio-based hand sanitizer formulas that are sustainable and respond to consumer needs.
- Moisturizing Hand Sanitizers
- Expanding hand sanitizer formulation to incorporate moisturizing properties can cater further to consumer needs.
- Antioxidant Ingredients in Hand Sanitizers
- Creating hand sanitizer formulas with antioxidant ingredients can be a key differentiator in the market and set a new standard for hand hygiene.
Sectors Adopting This
- Personal Care
- Personal care companies can incorporate bio-based formulas, moisturizing properties, and antioxidant ingredients into their hand sanitizer products to meet consumer needs and stand out in the market.
- Eco-friendly Products
- Companies that specialize in eco-friendly products can explore developing bio-based hand sanitizer formulas to cater to consumers looking for sustainable options.
- Pharmaceuticals
- Pharmaceutical companies can create hand sanitizer products that incorporate antioxidant ingredients and meet the growing demand for hand hygiene products that offer skin benefits.
