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100 Cosmetic Trends in April

From Unretouched Skincare Campaigns to Silver-Infused Conductive Gels

— May 2, 2021 — Fashion
From unretouched skincare campaigns to silver-infused conductive gels, the April 2021 cosmetic trends roundup highlights innovative launches that reflect current beauty trends.

Notably, La Roche-Posay recently launched a new campaign dubbed 'Skin is More Than Skin. The ad focuses on real people, showcasing the effect skin problems can have. The ad states that "50% of people with skin conditions self-isolate due to skin problems, 79% of eczema patients have missed out on work as a result of their conditions and acne is one of the main reasons 350,000 days of work or school are missed annually." La Roche-Posay hopes its unretouched skin campaign will give others the confidence to wear show their skin proudly.

Another interesting example from April 2021 cosmetic trends comes from Bea’s Bayou Skincare. The brand was launched by young black entrepreneur, Arielle Brown, as a probiotic treatment for scalps and is an effective relief for seborrheic dermatitis, eczema, and other skin inflammation issues.
8
Score
Popularity
Activity
Freshness
100
Ultra-Hydrating Body Lotions
Ultra-Hydrating Body Lotions
Summer Fridays' Body Lotion is Packed with Plant-Derived Butters
<
99
Microdermabrasion-Like Facial Cosmetics
Microdermabrasion-Like Facial Cosmetics
The Murad Vita-C Triple Exfoliating Facial is Brightening
<
98
Mask-Friendly Recovery Creams
Mask-Friendly Recovery Creams
BeautyLab Created a Pair of Products for Pre- and Post-Mask Use
<
97
Firming Eye Creams
Firming Eye Creams
Shiseido's Vital Perfection Uplifting & Firming Cream Shows Results in One Week
<
96
Nourishing Natural Foundations
Nourishing Natural Foundations
The Ethereal All Natural Foundation Supports Skin Health
<
95
Stabilized Vitamin C Moisturizers
Stabilized Vitamin C Moisturizers
Derma E's Vitamin C Weightless Moisturizer Primes and Protects
<
94
Priming Undereye Gel-Creams
Priming Undereye Gel-Creams
Fenty Skin's Flash Nap Has an Instantly Refreshing Two-in-One Effect
<
93
Nature Conservation Haircare Initiatives
Nature Conservation Haircare Initiatives
The Herbal Essences 'Renew the Forest' Calls on Consumers
<
92
Research-Driven Accessible Skincare
Research-Driven Accessible Skincare
Stratia Skin's Products are Made Without Fragrances or Fillers
<
91
Bug-Repelling Unisex Colognes
Bug-Repelling Unisex Colognes
Remix Lifestyle's 'WEED' Scent Naturally Keeps Bugs at Bay
<
90
Cica Cleansing Pads
Cica Cleansing Pads
Meebak's Rinse-Free Cleansing Water Pads are Deeply Soothing
<
89
Replenishing Hyaluronic Acid Serums
Replenishing Hyaluronic Acid Serums
The Savor Beauty Hyaluronic Acid Serum Hydrates and Smooths
<
88
Beneficial Broad-Spectrum SPF Lotions
Beneficial Broad-Spectrum SPF Lotions
The Aesop Avail Facial Sunscreen Lotion Has SPF 25
<
87
Maskne Skincare Bundles
Maskne Skincare Bundles
Peace Out Skincare's Maskne MVPs are Paired with a Limited-Edition Mask
<
86
Rosacea-Specific Skincare
Rosacea-Specific Skincare
Laboratoire Dr Renaud Debut Two New Products to Treat Rosacea
<
85
Anti-Aging Two-Piece Skincare Masks
Anti-Aging Two-Piece Skincare Masks
Shiseido's Vital Perfection Line Boasts a Face and Neck Mask
<
84
Biome-Friendly Skincare Solutions
Biome-Friendly Skincare Solutions
Bea’s Bayou Skincare Treats Seborrheic Dermatitis and More
<
83
Refreshing Citrus Body Scrubs
Refreshing Citrus Body Scrubs
Fika Beauty Launched Its Grapefruit Glow Exfoliating Body Scrub
<
82
Nourishing Self-Tanning Butters
Nourishing Self-Tanning Butters
Isle of Paradise's Body Butter Has Color-Correcting Benefits
<
81
Three-Step Eyebrow Systems
Three-Step Eyebrow Systems
Charlotte Tilbury's Supermodel Brow Collection Creates Full Brows
<
80
Caffeinated Gel Body Washes
Caffeinated Gel Body Washes
The Kopari Beauty Coconut Latte Energizing Body Wash Contains Coffee
<
79
Adaptable Skincare Cleansers
Adaptable Skincare Cleansers
The Detox Mode Cleansers Support the Ever-Changing Needs of Skin
<
78
Energizing 8-in1 Serums
Energizing 8-in1 Serums
The DefenAge 8-in-1 BioSerum Reduces Signs of Aging
<
77
Long-Wearing Tubing Mascaras
Long-Wearing Tubing Mascaras
Blinc's UltraVolume Tubing Mascara Lasts Through Exercise & More
<
76
Matte Peach Flower Sunscreens
Matte Peach Flower Sunscreens
Nuria's Defend Sunscreen Was Made for Daily Use
<
75
Marine Botanical Serums
Marine Botanical Serums
TOS Skin Applies Marine Botanical Stem Cell Technology to Fight Eczema
<
74
Biomimetic Face Creams
Biomimetic Face Creams
The Super Anti-Aging Face Cream Mimics the Skin's Natural Barrier
<
73
Sensitive Skincare Systems
Sensitive Skincare Systems
Rodan + Fields' Relaunched SOOTHE Regimen Reduces Redness & Itchiness
<
72
Antioxidant-Rich Skin Serums
Antioxidant-Rich Skin Serums
Elizabeth Arden is Launching Its PREVAGE 2.0 Anti-Aging Daily Serum
<
71
CBD-Infused Treatment Masks
CBD-Infused Treatment Masks
Ambari's Gold Profection22 Mask is a "Facial in a Bottle"
<
70
Long-Wearing Vegan Eyeliners
Long-Wearing Vegan Eyeliners
The Upswing Extreme Longwear Eyeliner Has Passionflower Extract
<
69
Cinnamon-Infused Toothpastes
Cinnamon-Infused Toothpastes
Dr. Sheffield’s Cinnamon Toothpaste is Artificial Ingredient-Free
<
68
Refreshing Foot Care Wipes
Refreshing Foot Care Wipes
The Arm & Hammer Foot Wipes Remove Impurities and Dry Fast
<
67
Glass Skin-Supporting Skincare
Glass Skin-Supporting Skincare
VI Derm Beauty’s Vitamin C Brightening Concentrate Fades Dark Spots
<
66
Intensive Anti-Aging Treatments
Intensive Anti-Aging Treatments
Shiseido's Intensive WrinkleSpot is Powered by Rapid Pure Retinol
<
65
Apple-Infused Foundation Balms
Apple-Infused Foundation Balms
The Good Apple Skin-Perfecting Foundation Balm Has Apple Extract
<
64
Protective Clinical Foundations
Protective Clinical Foundations
The Even Better Clinical Serum Foundation is Scientifically Proven
<
63
Advanced Multi-Tasking Facial Serums
Advanced Multi-Tasking Facial Serums
Shiseido's Multi-Tasking Serum Restores One's Youthful Look
<
62
Unretouched Skincare Campaigns
Unretouched Skincare Campaigns
La Roche-Posay's Campaign Reminds "Skin is More Than Skin"
<
61
Line-Smoothing Face Gels
Line-Smoothing Face Gels
Solvasa's Crystal Blue Smoothing Gel Combats the Signs of Aging
<
60
CBD-Infused Bath Salts
CBD-Infused Bath Salts
The Relief Rx Therapeutic Bath Salt Collection Supports Full-Body Relief
<
59
Probiotic-Infused Deodorants
Probiotic-Infused Deodorants
Malin + Goetz's Bergamot Deodorant Contains Probiotic Enzymes
<
58
Clean Nail Polish Collections
Clean Nail Polish Collections
The Capsule by FOR TMRW Shares 10-Free Nail Polish Colors
<
57
Protective Sheer Sunscreens
Protective Sheer Sunscreens
Sheerscreen by Supergoop! is Nourishing, Moisturizing and Protecting
<
56
Cruelty-Free Lash Serums
Cruelty-Free Lash Serums
This Lash Serum from Treats Beauty Promotes Healthy Growth
<
55
Glow-Boosting Body Sunscreens
Glow-Boosting Body Sunscreens
The Supergoop! Glowscreen Body SPF 40 Glistens in the Light
<
54
Cruelty-Free Mainstream Cosmetics
Cruelty-Free Mainstream Cosmetics
Garnier Products are Now Leaping Bunny Program-Approved
<
53
Chamomile-Infused Natural Deodorants
Chamomile-Infused Natural Deodorants
Each & Every Launched a New Citrus and Floral Deodorant Scent
<
52
Serum Blush Cosmetics
Serum Blush Cosmetics
ColourPop's Cheek Dew Serum Blush Features Hyaluronic Acid
<
51
Tinted Body Luminizers
Tinted Body Luminizers
Fenty Beauty's Body Sauce is a Subtle, Silky Skin Enhancer
<
50
Ultra-Hydrating Skin Tints
Ultra-Hydrating Skin Tints
The Eaze Drop Blurring Skin Tint Achieves Light-to-Medium Coverage
<
49
Single-Ingredient Serum Waters
Single-Ingredient Serum Waters
Tahnyc's Serum Waters Focus on One Active Ingredient at a Time
<
48
Jelly Lip Masks
Jelly Lip Masks
The Hit Snooze Lip Mask Quenches Dry Lips Overnight
<
47
Skin-Caring Setting Sprays
Skin-Caring Setting Sprays
Ilia's Blue Light Mist Shields Against HEV Light and Pollution
<
46
Silver-Infused Conductive Gels
Silver-Infused Conductive Gels
Nuovaluce Beauty's Device Comes with Gel That Speeds Up Restoration
<
45
Street-Style Bodycare Branding
Street-Style Bodycare Branding
Axe's Deodorant & Body Care Product Packaging Speaks to Gen Z
<
44
Environmentally Minded Cosmetics
Environmentally Minded Cosmetics
The Nue Co. BARRIER CULTURE Helps Simplify Skincare Routines
<
43
Y2K Cosmetic Relaunches
Y2K Cosmetic Relaunches
Lancôme is Relaunching Its Iconic Juicy Tubes Original Lip Gloss
<
42
Illuminating Bronzing Serums
Illuminating Bronzing Serums
Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow
<
41
Triple-Clay Skincare Masks
Triple-Clay Skincare Masks
The Superclay Purify + Clear Power Mask is Boosted with 2% Niacinamide
<
40
Black-Owned K-Beauty Brands
Black-Owned K-Beauty Brands
Dr. GIO Cosmetics Makes Products Specifically for People of Color
<
39
Free-From Shampoo Bars
Free-From Shampoo Bars
Aveda's Shampure Nurturing Shampoo Bar Supports Clean Water Initiatives
<
38
Marshmallow-Inspired Makeup Collabs
Marshmallow-Inspired Makeup Collabs
Peeps and HipDot Created a Limited-Edition Makeup Collection
<
37
Eco-Friendly Beauty Subscriptions
Eco-Friendly Beauty Subscriptions
Birchbox and Stasher Curated a Beauty Experience for Earth Day
<
36
Beauty Discovery Platforms
Beauty Discovery Platforms
Barzzé Beauty Connects Brands & Consumers Directly
<
35
Cream-to-Powder Deodorants
Cream-to-Powder Deodorants
Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients
<
34
Olive Oil Skincare Lines
Olive Oil Skincare Lines
Wonder Valley's Oil Shop Includes Nutrious Olive Oils & Beauty Products
<
33
Algorithmic Skincare Rituals
Algorithmic Skincare Rituals
The Ritual by Atolla Helps to Meet the Needs of Skin in the Moment
<
32
Jerky Cologne Giveaways
Jerky Cologne Giveaways
Jack Link's Will Be Sending 10 Fans Bottles of Its Dried Meat Fragrance
<
31
Waterless Cleansing Sticks
Waterless Cleansing Sticks
Alleyoop's Clean Slate is Oil-Based and Effective for Removing Makeup
<
30
Premium De-Ironizing Skincare
Premium De-Ironizing Skincare
I-On Skincare's Patented Iron-Out Skincare Uniquely Addresses Aging
<
29
Fast-Absorbing Caffeinated Eye Creams
Fast-Absorbing Caffeinated Eye Creams
Beyou Cosmetics' Caffeine Eye Cream Energizes and Brightens
<
28
2000s-Themed Makeup Collections
2000s-Themed Makeup Collections
A ColourPop x 'Lizzie McGuire' Makeup Collection is Set to Launch
<
27
Ocean Plastic Deodorant Packaging
Ocean Plastic Deodorant Packaging
All of Piperwai's Product Packaging Uses Ocean Waste Plastic
<
26
Plant-Based Pampering Cosmetics
Plant-Based Pampering Cosmetics
Beloved by Love Beauty and Planet Includes Several Options
<
25
Multitasking Lip Lotions
Multitasking Lip Lotions
Alleyoop's Lip Lotion is a Balm, Mask, Tint, Gloss and Plumper in One
<
24
Oral Beauty Collections
Oral Beauty Collections
CO. by Colgate Introduces Oral Care for a New Generation
<
23
AI-Backed Skincare Subscriptions
AI-Backed Skincare Subscriptions
The Skin Trust Club Shares Tailored, Microbiome-Friendly Products
<
22
Gentle Waterless Exfoliants
Gentle Waterless Exfoliants
Osea's Vitamin C Probiotic Polish is Activated by Water
<
21
Pearlescent Lip Treatment Balms
Pearlescent Lip Treatment Balms
Laneige's Lip Product is Smoothing, Cooling & Deeply Moisturizing
<
20
Plastic-Free Luxury Skincare
Plastic-Free Luxury Skincare
Common Heir Make Its Debut with Biodegradable Vitamin C Capsules
<
19
Natural Personal Lubricants
Natural Personal Lubricants
The Ballsy All The Feels Organic Personal Lubricant Supports Skin
<
18
Video Game Makeup Palettes
Video Game Makeup Palettes
The NYX Professional Makeup x Tetris Collection is Limited-Edition
<
17
Jelly Resurfacing Facials
Jelly Resurfacing Facials
Kiramoon's Star Jelly is a Four-in-One Treatment Mask
<
16
Superfood Skincare Scrubs
Superfood Skincare Scrubs
The Tree Hut Sugar Face Scrub Line Includes Four Options
<
15
Virtual Beauty Consultations
Virtual Beauty Consultations
House of Fraser's New Service Responds to New Shopping Preferences
<
14
Zero-Carbon Shampoos
Zero-Carbon Shampoos
O'right is On a Mission to Achieve Carbon Neutrality
<
13
Aromatic Nail Polishes
Aromatic Nail Polishes
Essenchills by SinfulColors is a Scented Nail Polish Collection
<
12
Accessible Low-Cost Haircare Products
Accessible Low-Cost Haircare Products
Root to End Haircare is Being Launched by Dollar General
<
11
Lobster-Based Skin Creams
Lobster-Based Skin Creams
Marin Skincare Uses Lobster Glycoprotein to Treat Skin Conditions
<
10
Multi-Use Detoxifying Skincare
Multi-Use Detoxifying Skincare
Skin Crush's Face Scrub and Mask is Activated by Water
<
9
Customizable Bathtime Gifts
Customizable Bathtime Gifts
Lush Now Makes It Easy to Personalize Curated Bath Gift Boxes
<
8
Moisturizing Skincare Pearls
Moisturizing Skincare Pearls
florence by mills' Hit Reset Moisturizing Mask Pearls are Crushable
<
7
Cruelty-Free Probiotic Deodorants
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
<
6
Jelly Serum Bars
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
<
5
Waterless Face Cleansers
Waterless Face Cleansers
ONDA Beauty's Face Cleanser Uses Hydrosols in Place of Water
<
4
Refillable Beauty Product Packaging
Refillable Beauty Product Packaging
The Quadpack Regula Airless Packaging Has Been Revamped
<
3
Experiential Beauty Stores
Experiential Beauty Stores
MyGlamm's Beauty Store Focuses on Safe Product Testing & Collaboration
<
2
Powdered Body Washes
Powdered Body Washes
The Bawdy Wash is a Water-Activated Powder-to-Foam Cleanser
<
1
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
<