Nuria offers Defend, a sunscreen and moisturizer that's lightweight, protective, and matte. Defend offers SPF 30 broad spectrum protection and is said to form a transparent barrier over the skin to protect its natural moisture barrier. This helps to maintain a radiant and dewy complexion, and also combat the visible signs of aging.
The product is formulated with peach flower and euphrasia extract native to China, which Nuria states have been used by women in the country for centuries to protect their skin. When applied, Defend leaves the skin with a smooth, matte finish, enabling it to also act as a makeup primer that reduces the appearance of pores.
The hybrid sunscreen moisturizer is suitable for all skin types and is available from the Nuria web store and Amazon.
Image Credit: Nuria
What's Driving This Trend
- Matte Sunscreens
- The trend towards matte sunscreens offers opportunities to companies to combine sun protection and priming for makeup application.
- Natural Extracts in Skincare
- There is an opportunity for companies to emulate Nuria and use natural extracts that have been traditionally used by women to protect skin.
- Hybrid Sunscreen Moisturizers
- Companies can follow the trend of merging two products into one, providing consumers with multi-functional value and convenience.
Who This Affects Most
- Beauty and Personal Care
- The beauty industry can take advantage of the trend towards matte sunscreens and natural ingredients to innovate and create products that meet consumer demands.
- E-commerce
- With products like Nuria's available on their website and Amazon, companies can improve e-commerce sales through easy accessibility and online shopping platforms.
- Cosmetics Manufacturing and Supply Chain
- The trend towards multi-functional products provides an opportunity for cosmetics manufacturers to simplify supply chains and cut costs while meeting consumer needs.
