Mineral Sheerscreen SPF 30 is the newest sun care innovation to join Supergoop!'s expansive product portfolio and it takes the form of a 100% mineral product that provides sheer protection against harmful rays and blue light. The product doubles as a primer thanks to its unique formula and it provides a satin finish once applied.
The non-nano zinc oxide face sunscreen leverages the power of SheerMatrix Technology so that the product is as high-performing as ever yet won't leave the skin feeling heavy or covered in a white cast, as many do.
Previously, Supergoop! released the Unseen sunscreen and it describes Sheerscreen as "Unseen’s 100% mineral twin." Both products are effective for providing weightless protection and multitask as makeup-gripping primers. Due tot he nature of this sunscreen, it's sheer but not invisible like the Unscreen clean chemical sunscreen.
What's Driving This Trend
- Mineral Sheer Sunscreens
- Opportunity to innovate in the mineral sun care market with a lightweight, nourishing product that protects against harmful rays and blue light.
- Sheermatrix Technology
- Disruptive potential in the cosmetics industry by providing high-performing but lightweight products that won't leave skin feeling heavy or covered in a white cast.
- Multitasking Sun Care Products
- Innovation potential for creating sun care products that offer weightless protection while also doubling as makeup-gripping primers.
Who This Affects Most
- Beauty and Personal Care
- Opportunity for beauty brands to create and market mineral sheer sunscreens using lightweight formulas and sunscreen technologies.
- Cosmetics
- Potential for the cosmetic industry to innovate and incorporate sheer, weightless sun protection into makeup products.
- Health and Wellness
- Opportunity for health and wellness brands to create and promote dual-function sun care products that protect against harmful rays and blue light while also moisturizing and nourishing the skin.
