Sheerscreen by Supergoop! is Nourishing, Moisturizing and Protecting
Laura McQuarrie — March 26, 2021 — Fashion
Mineral Sheerscreen SPF 30 is the newest sun care innovation to join Supergoop!'s expansive product portfolio and it takes the form of a 100% mineral product that provides sheer protection against harmful rays and blue light. The product doubles as a primer thanks to its unique formula and it provides a satin finish once applied.
The non-nano zinc oxide face sunscreen leverages the power of SheerMatrix Technology so that the product is as high-performing as ever yet won't leave the skin feeling heavy or covered in a white cast, as many do.
Previously, Supergoop! released the Unseen sunscreen and it describes Sheerscreen as "Unseen’s 100% mineral twin." Both products are effective for providing weightless protection and multitask as makeup-gripping primers. Due tot he nature of this sunscreen, it's sheer but not invisible like the Unscreen clean chemical sunscreen.
The non-nano zinc oxide face sunscreen leverages the power of SheerMatrix Technology so that the product is as high-performing as ever yet won't leave the skin feeling heavy or covered in a white cast, as many do.
Previously, Supergoop! released the Unseen sunscreen and it describes Sheerscreen as "Unseen’s 100% mineral twin." Both products are effective for providing weightless protection and multitask as makeup-gripping primers. Due tot he nature of this sunscreen, it's sheer but not invisible like the Unscreen clean chemical sunscreen.
Trend Themes
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Mineral Sheer Sunscreens — Opportunity to innovate in the mineral sun care market with a lightweight, nourishing product that protects against harmful rays and blue light.
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Sheermatrix Technology — Disruptive potential in the cosmetics industry by providing high-performing but lightweight products that won't leave skin feeling heavy or covered in a white cast.
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Multitasking Sun Care Products — Innovation potential for creating sun care products that offer weightless protection while also doubling as makeup-gripping primers.
Industry Implications
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Beauty and Personal Care — Opportunity for beauty brands to create and market mineral sheer sunscreens using lightweight formulas and sunscreen technologies.
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Cosmetics — Potential for the cosmetic industry to innovate and incorporate sheer, weightless sun protection into makeup products.
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Health and Wellness — Opportunity for health and wellness brands to create and promote dual-function sun care products that protect against harmful rays and blue light while also moisturizing and nourishing the skin.
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