The Unseen Sunscreen Stick SPF 40 by Supergoop! Builds on the success of two previously released products from the innovative sun care brand.
From everyday lotions to skin tints, Supergoop! offers sun care products in all shapes and forms. The Unseen Sunscreen Stick SPF 40 takes cues from the brand’s Unseen Sunscreen SPF 40, which offers water- and sweat-resistant protection in a tube, and the portable, multi-benefit Glow Stick SPF 50.
This new format is optimized for easy reapplication and seamlessly glides over makeup while reducing the oiliness and shininess. Poor formulas and inconvenient packaging are often reasons that people forgo daily sun protection and Supergoop!’s broad, ever-growing portfolio ensures a fit for every preference. Unlike sun protection products that are notorious for leaving a white cast, Unseen Sunscreen Stick SPF 40 lives up to its name by going on clear and remaining invisible.
What's Driving This Trend
- Invisible Sun Protection
- Disruptive Innovation Opportunity: Developing clear sunscreen products that provide invisible protection without leaving a white cast.
- Portable SPF Formats
- Disruptive Innovation Opportunity: Creating convenient sunscreen formats like sticks for easy reapplication and on-the-go use.
- Cosmetic-friendly Sunscreens
- Disruptive Innovation Opportunity: Formulating sunscreens that glide over makeup, reduce oiliness, and enhance skin appearance.
Who This Affects Most
- Beauty and Skincare
- Disruptive Innovation Opportunity: Introducing advanced sun care products that cater to diverse preferences and address common concerns in the beauty and skincare industry.
- Outdoor Recreation
- Disruptive Innovation Opportunity: Innovating sun protection solutions for active individuals engaged in outdoor activities and sports in the outdoor recreation industry.
- Travel and Tourism
- Disruptive Innovation Opportunity: Providing portable and effective sun care products for travelers seeking convenient solutions during their trips in the travel and tourism industry.
