Swipe-On Protective Luminizers

The Glowscreen Sunlighter Stick SPF 45 Doubles as a Highlighter

Fans of radiant, dewy, protected skin will find several glow-boosting products in Supergoop!'s lineup but the Glowscreen Sunlighter Stick SPF 45 is a new addition that delivers protection and doubles as a highlighter.

Available in flattering shades like Sunrise and Golden Hour, the Glowscreen Sunlighter Stick SPF 45 is made to deliver targeted luminosity. Ready to swipe over high points of the face and body, this stick shares the benefits of broad-spectrum SPF 45 protection with added benefits from turmeric, hyaluronic acid, and blurring triple-coated pearls.

The new Glowscreen Sunlighter Stick SPF 45 is one of several solid stick products from Supergoop! that provides swipe-on SPF protection. As far as where its latest launch fits into its sun care family, the Glowscreen Sunlighter Stick SPF 45 provides a sheer, sun-kissed finish that enhances radiance with a pearlescent tint.

Multifunctional Beauty Sticks
Products like the Glowscreen Sunlighter Stick are capitalizing on the demand for multifunctional cosmetics that combine skincare and makeup, offering convenience to consumers on the go.
Spf-infused Cosmetics
There's a growing trend toward incorporating SPF protection into everyday cosmetic products, which allows consumers to enjoy enhanced protection without altering their beauty routines.
Glow-enhancing Skincare
Glow-boosting products with ingredients like turmeric and hyaluronic acid are gaining traction, as they cater to the desire for radiant skin with health-focused benefits.

Where This Applies

Cosmetics
The cosmetic industry is being transformed by products that blend skincare benefits, like SPF protection, with traditional makeup functionalities, creating a new category of hybrid products.
Sun Care
Sun care brands are expanding their offerings to include products that emphasize aesthetics and skincare in addition to sun protection, reaching beyond traditional sunscreen solutions.
Personal Care
In personal care, there's an emerging sector focused on versatile and portable products that address multiple beauty needs, particularly appealing to active and busy consumers.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 60%
Freshness 44%