Garnier Products are Now Leaping Bunny Program-Approved
Michael Hemsworth — March 9, 2021 — Marketing
References: garnierusa & drugstorenews
Cosmetic brand Garnier has announced it is now Cruelty Free International Leaping Bunny Program-approved to offer consumers enhanced peace of mind when purchasing its products. The certification was issued to the brand after extensive investigation was performed across its supply chain to see if there were any instances of animal testing being done. Garnier worked alongside Cruelty Free International to make sure that every product in the company's portfolio would meet the criteria to receive the certification.
Garnier Global Brand President spoke on the announcement saying, "Garnier has been committed to a world without animal testing. To be officially approved by Cruelty Free International under the Leaping Bunny program is a real milestone and is an important part of our Greener Beauty mission to be a more sustainable, more transparent brand. Today Garnier takes another Green step in its journey toward Greener Beauty for all of us."
Garnier Global Brand President spoke on the announcement saying, "Garnier has been committed to a world without animal testing. To be officially approved by Cruelty Free International under the Leaping Bunny program is a real milestone and is an important part of our Greener Beauty mission to be a more sustainable, more transparent brand. Today Garnier takes another Green step in its journey toward Greener Beauty for all of us."
Trend Themes
1. Cruelty-free Mainstream Cosmetics - As consumer preferences shift towards ethical consumerism, cosmetics brands that obtain Cruelty Free International Leaping Bunny Program approval will have a competitive advantage.
2. Sustainability in the Cosmetics Industry - Brands that place a strong emphasis on sustainability, transparency, and ethical practices will appeal to consumers seeking eco-friendly alternatives to mainstream cosmetics brands.
3. Animal Testing Alternatives - Innovations that allow cosmetics brands to test their products without using animals will gain popularity and provide a more ethical and cruelty-free solution for the industry.
Industry Implications
1. Cosmetics - As the cosmetics industry adapts to consumer demand for ethical and sustainable products, companies that prioritize ethical practices will have a competitive advantage and attract more consumers.
2. Animal Rights Advocacy - The growing trend of cruelty-free cosmetics can lead to an increase in advocacy and support for animal rights, spurring new innovations and solutions in this industry.
3. Green Consumerism - The trend towards ethical consumerism for consumers seeking eco-friendly and cruelty-free products can lead to an increase in the demand for sustainable and ethical practices and products in multiple industries.
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