Serum Blush Cosmetics

ColourPop's Cheek Dew Serum Blush Features Hyaluronic Acid

ColourPop's Cheek Dew Serum Blush combines the best features of skincare and makeup and offers them up in a compact liquid blush tube. The lightweight serum blush hybrid is infused with hero skincare ingredients like Vitamins C and E, plus hyaluronic acid for its deeply hydrating benefits. The serum blush can be found in colors like hotline, bubbles and instant crush, which are described as "mistake-proof" and easy to apply with a brush, fingertips or a sponge. Once applied, the product creates a flush of dewy, healthy-looking color.

Inspired by skincare-makeup hybrids, a variety of color cosmetics are being infused with skincare ingredients and borrowing versatile serum-like textures. Serum hybrids are being created for everything from liquid blush to highlighters and foundations, which boast formulas that are forgiving and time-saving.

Serum Blush Hybrids
Color cosmetics are being infused with skincare ingredients and borrowing versatile serum-like textures, creating ample room for the Serum Blush Hybrids trend.
Skincare-makeup Hybrids
Inspired by the success of Serum Blush Hybrids, makeup manufacturers are exploring the trend of Skincare-Makeup Hybrids which are compatible with different skin types.
Forgiving and Time-saving Formulas
Forgiving and Time-Saving Formulas are taking center stage as beauty brands prioritize products that provide easy and hassle-free application.

Sectors Adopting This

Cosmetics
The Cosmetics industry serves as the primary beneficiary of the Serum Blush Hybrids and Skincare-Makeup Hybrids trends.
Beauty and Personal Care
The Beauty and Personal Care industry can leverage the Forgiving and Time-Saving Formulas trend by creating products that are easy to use and can provide customers with fast, efficient beauty care.
Skincare
The infusion of skincare ingredients into makeup products provide an opportunity for the Skincare industry to introduce skincare-makeup hybrids that cater to all skin types.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 46%
Freshness 10%