ColourPop's Cheek Dew Serum Blush combines the best features of skincare and makeup and offers them up in a compact liquid blush tube. The lightweight serum blush hybrid is infused with hero skincare ingredients like Vitamins C and E, plus hyaluronic acid for its deeply hydrating benefits. The serum blush can be found in colors like hotline, bubbles and instant crush, which are described as "mistake-proof" and easy to apply with a brush, fingertips or a sponge. Once applied, the product creates a flush of dewy, healthy-looking color.
Inspired by skincare-makeup hybrids, a variety of color cosmetics are being infused with skincare ingredients and borrowing versatile serum-like textures. Serum hybrids are being created for everything from liquid blush to highlighters and foundations, which boast formulas that are forgiving and time-saving.