The Supergoop! Glowscreen Body SPF 40 Glistens in the Light
Laura McQuarrie — April 2, 2021 — Fashion
Fans of Supergoop!'s superpowered Glowscreen formula will now appreciate that the facial sun care product has been adapted for the whole body with the all-new Glowscreen Body SPF 40. Although parts of the skin like the ears, back, shoulders and arms are often paid the most attention when it comes to sun care, there are other parts of the body, like the back of the knees, that are often neglected. This new whole-body sunscreen was created as a solution and it leaves the skin protected and more radiant than before thanks to light-reflecting mica.
When the brand first launched its Glowscreen for the face, customers were already asking for a body version of the product, not knowing the brand already had plans in the works for the Glowscreen Body SPF 40.
When the brand first launched its Glowscreen for the face, customers were already asking for a body version of the product, not knowing the brand already had plans in the works for the Glowscreen Body SPF 40.
Trend Themes
1. Body-specific Sunscreens - Developing targeted sunscreens for different parts of the body can provide a more comprehensive protection to the skin, and could lead to further refinement of these products.
2. Light-reflecting Sunscreen - The use of mica in sunscreens to leave a radiant glow on the skin can open up possibilities for other cosmetic products that offer the same effects.
3. Adapting Popular Products for Different Uses - Adapting popular products for other uses or adapting formulations for different body parts can create new market opportunities for brands.
Industry Implications
1. Personal Care Products - The development of more specialized and targeted sunscreens for different body parts could create new markets and revenue streams for companies in the personal care industry.
2. Cosmetics - The use of mica in sunscreens to produce a radiant effect can inspire other cosmetic products that offer similar effects and could generate disruption in the cosmetics industry.
3. Product Adaptation Services - Providing product adaptation services could create opportunities for companies to help brands repurpose existing products for new uses and markets in order to stay aware of evolving customer preferences.
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