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Top 100 Marketing Trends in June

From Imperfect Beauty Ads to Meme-Inspired Music Ads

— July 1, 2019 — Marketing
This compilation of June 2019 marketing concepts is exercised across multiple platforms to explore different mediums and approaches to connecting with the brand's respective consumers. There are some brands that take more customized and personalized routes, making their consumers feel individualized and special. Other labels build their brand with humorous approaches tapping to pop culture references to remain relevant.

Spotify exemplifies a great marketing idea this month with its meme-inspired ads that reference today's technological era, launching a global campaign that suggests songs dependent on users' moods. It boasts large digital ads that directly reference meme formats in its delivery, mocking the moodiness that the internet has adopted in meme culture.

Luxury fashion house Gucci also partook in refreshing marketing concepts this month with its 80s-themed ads that market its 58 new lipsticks. It challenges the societal concept of what a perfect smile should be by displaying close-up visuals of imperfect teeth, showing that it does not compromise the meaning of beauty.
8.3
Score
Popularity
Activity
Freshness
100
eSports Deodorant Contests
eSports Deodorant Contests
The AXE Gaming Contest Invites Gamers to Show Off Their Skills
<
99
Mysterious Sweepstakes Refreshments
Mysterious Sweepstakes Refreshments
The Sparkling Ice Mystery Flavor Drink is Limited-Edition
<
98
Authentic Flavor Sauce Lines
Authentic Flavor Sauce Lines
The New Geeta’s Indian Sauces are Widely Applicable for Recipes
<
97
Indulgent Coffee-Infused Vodkas
Indulgent Coffee-Infused Vodkas
The Holy Grass Vodka from Dunnet Bay Distillers is Smooth
<
96
Vitamin-Rich Zero-Sugar Juices
Vitamin-Rich Zero-Sugar Juices
Tampico ZERO Juices Come in Two Tangy Flavor Options
<
95
Summertime Energy Drink Refreshments
Summertime Energy Drink Refreshments
The Lucozade Energy Watermelon & Strawberry Cooler is Tasty
<
94
Nutrition-Focused Snack Bars
Nutrition-Focused Snack Bars
The New Fulfil Chocolate Peanut Butter Bar is Tasty and Satisfying
<
93
Foodie-Focused Salad Kits
Foodie-Focused Salad Kits
The Dole Bountiful Kits are Packed with On-Trend Ingredients
<
92
Juice-Spiked Sparkling Waters
Juice-Spiked Sparkling Waters
The Volvic L’mon Drinks will be Available in Three Flavor Options
<
91
Mid-Week Occasion Beers
Mid-Week Occasion Beers
The Camden Town Brewery Week Nite Lager Has a 3% ABV
<
90
Insulated Fanny Packs
Insulated Fanny Packs
Red Lobster Created a Limited-Edition Cheddar Bay Biscuit Fanny Pack
<
89
QR Code Packaging Experiences
QR Code Packaging Experiences
Polycrol Interacts with Its Consumers Through Digital Packaging
<
88
Frappuccino-Inspired Lipstick Sets
Frappuccino-Inspired Lipstick Sets
Starbucks' S’mores Sip Kit Celebrates the S’mores Frappuccino
<
87
Dark Roast CBD Coffees
Dark Roast CBD Coffees
The Kickback O.G Cali Daze Cold Brew CBD Coffee Offers a Mellow Boost
<
86
Soy-Based Vegan Jerky Snacks
Soy-Based Vegan Jerky Snacks
The Qwrkee Vegan Jerky is Packed with Both Protein and Fiber
<
85
THC-Infused Fruit Snacks
THC-Infused Fruit Snacks
Fruit Slabs are a Fun, Flavorful Option for Adult Consumers to Enjoy
<
84
Rosé Brand Influencer Competitions
Rosé Brand Influencer Competitions
Rosé All Day is on the Hunt for a Rosé Influencer
<
83
Exclusive Streetwear Hotlines
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
<
82
Eco-Friendly Pride Travel Mugs
Eco-Friendly Pride Travel Mugs
Starbucks' Pride Tumbler is Released in Anticipation of Pride Month
<
81
Ice Cream Reward Programs
Ice Cream Reward Programs
Häagen-Dazs is Largely Focusing on Consumer Loyalty and Brand Identity
<
80
Powerful First Shave Films
Powerful First Shave Films
Gillette's 'First Shave' Follows a Trans Man's Shaving Journey
<
79
Healthy Classic Candy-Inspired Sweets
Healthy Classic Candy-Inspired Sweets
New SmartSweets Peach Rings Contain 28 Grams of Fiber
<
78
Connected Carton Packaging
Connected Carton Packaging
Tetra Pak Unveils a Packaging Platform that Alters Carton Materials
<
77
Directional Walk-Encouraging Ads
Directional Walk-Encouraging Ads
IKEA Launches an Eco-Friendly Urban Campaign in London
<
76
Free-From Canned Meat Packaging
Free-From Canned Meat Packaging
Keystone Meats will Use BPA-Free Cans for its Meat Products
<
75
Nostalgic Millennial-Targeted Cereals
Nostalgic Millennial-Targeted Cereals
Magic Spoon Cereal Contains 12 Grams of Protein Per Serving
<
74
Refreshing Hemp Water
Refreshing Hemp Water
Oki's Hydrating Drink Contains 20 Mg of Active Hemp Extract
<
73
Studious Noodle Vending Machines
Studious Noodle Vending Machines
Pot Noodle's Machine Challenges Students with Exam Questions
<
72
Appreciative Jar Packaging
Appreciative Jar Packaging
Nutella Created Limited-Edition Jars for People Who Make Mornings Happy
<
71
Mexican Eatery Hashtag Challenges
Mexican Eatery Hashtag Challenges
The #ChipotleLidFlip is Chipotle's First Campaign on TikTok
<
70
Educational SPF Pop-Ups
Educational SPF Pop-Ups
Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
<
69
Pride-Celebrating Beer Bottles
Pride-Celebrating Beer Bottles
Bud Light and GLAAD are Introducing a Rainbow Aluminum Bottle
<
68
Customizable Libation Packaging
Customizable Libation Packaging
These PET Beer Bottle Designs for Heineken Russia are Modifiable
<
67
Fast Food Brand Hotels
Fast Food Brand Hotels
A Taco Bell Hotel and Resort is Coming to Palm Springs This Summer
<
66
Snack-Filled Secret Bunkers
Snack-Filled Secret Bunkers
Cheez-It Created a Bunker in the US for One Lucky Fan to Find
<
65
Brand-Centric Soccer Installations
Brand-Centric Soccer Installations
adidas & ESPADAYSANTACRUZ Honor NEMEZIZ 19 with an Installation
<
64
In-Car Burger Deliveries
In-Car Burger Deliveries
Burger King's Whopper are Now Available to Individuals Stuck in Traffic
<
63
Bring-Your-Own-Table Dining Events
Bring-Your-Own-Table Dining Events
Birra Moretti is Offering Free Six-Course Meals for Guests
<
62
Fantasy Cupcake Boxes
Fantasy Cupcake Boxes
Sprinkles is Sharing Game of Thrones Cupcakes for the Show's Finale
<
61
Sensorial Wine Labels
Sensorial Wine Labels
Avery Dennison Introduces New Wine Collections With Unique Labeling
<
60
Experiential AR Applications
Experiential AR Applications
NexTech's ARitize App Connects Brands with Their Target Demographics
<
59
Fashion Retailer Vodka Branding
Fashion Retailer Vodka Branding
The Grey Goose Riviera Bottle Design is Designed by Maison Labiche
<
58
Frozen Dessert Drive-Thrus
Frozen Dessert Drive-Thrus
Halo Top is Giving Away Free Ice Cream Pints Online and at Events
<
57
Fried Chicken Pool Floats
Fried Chicken Pool Floats
Cracker Barrel is Giving Away a Southern Fried Chicken Pool Float
<
56
Handheld Chilled Dairy Snacks
Handheld Chilled Dairy Snacks
The Yaar Nordic Quark Bars are Covered in a Sweet Coating
<
55
Wood-Made Coffee Capsules
Wood-Made Coffee Capsules
The New Lost Sheep Coffee Compostable Coffee Capsules are Eco-Friendly
<
54
Eco-Conscious Packaging Initiatives
Eco-Conscious Packaging Initiatives
Huhtamaki Launches a New Approach to Improve Recycling Habits
<
53
Reusable Water Bottle Pop-Ups
Reusable Water Bottle Pop-Ups
Virgil Abloh and Evian Opened the Drip Drop Pop-up in NYC
<
52
Low-Calorie Canned Wine Cocktails
Low-Calorie Canned Wine Cocktails
The New O’jos Spritz Drinks from Concha y Toro are Balanced
<
51
Immersive Color-It-Yourself Installations
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
<
50
Cannabis Shop Bouquets
Cannabis Shop Bouquets
The Sweet Flower Cannabis Boutique is Sharing Bouquets for Mother's Day
<
49
Emoji-Branded Chocolate Bars
Emoji-Branded Chocolate Bars
The Hershey’s Milk Chocolate Emoji Bars Feature 25 Different Emojis
<
48
Reusable Food Product Packaging
Reusable Food Product Packaging
PepsiCo and Loop Have Launched a Reusable Product Packaging Pilot
<
47
Intentionally Clashing QSR Interiors
Intentionally Clashing QSR Interiors
Paola Navone Outfits Seven French McDonald's Locations
<
46
Tradition-Defying Whiskey Packaging
Tradition-Defying Whiskey Packaging
The Glenlivet Introduces Next-Gen Single Malt Scotch Whisky
<
45
Color-Based Personal Care Packaging
Color-Based Personal Care Packaging
Sweety & Co. Create a Slick & Modern Aesthetic for Nativa SPA
<
44
Slowly Rusting Metal Billboards
Slowly Rusting Metal Billboards
TYROLIT Finds a Thematically Appropriate Way to Boast Its Product
<
43
Fantasy Mother's Day Cards
Fantasy Mother's Day Cards
HBO Created Game of Thrones Cards for Mother's Day
<
42
Social Media-Savvy Financial Pop-Ups
Social Media-Savvy Financial Pop-Ups
The Stack House Attempts to Empower Women Through Finance
<
41
Disorienting Awareness Campaigns
Disorienting Awareness Campaigns
Ambev Brewery Tweaks Beer Names to Highlight Effects of Drinking
<
40
Ultra-Playful Illustrated Branding
Ultra-Playful Illustrated Branding
Castro Burger's Adorable Identity is Created by Thunder Rockets
<
39
Mesmerizing Time-Lapse Photo Campaigns
Mesmerizing Time-Lapse Photo Campaigns
McDonald's Uruguay Advertises Its Hours in a Creative Way
<
38
Inclusive Campaign Partnerships
Inclusive Campaign Partnerships
The Better Skin Co. & Beverly Johnson Launch 'For All Real People'
<
37
Playfully Inclusive Beauty Ads
Playfully Inclusive Beauty Ads
Coco and Eve are Praised for Casting a Model with a Unibrow
<
36
Custom-Made Envelope Stunts
Custom-Made Envelope Stunts
Jason Markow is Giving the Gift of Nothing in a Design-Forward Manner
<
35
Anti-Clown Burger Ads
Anti-Clown Burger Ads
Burger King and Mcdonald's Fued Continues with Anti-Clown Ads
<
34
Online-Friendly Luxury Rebrands
Online-Friendly Luxury Rebrands
Luxury Bed Specialist Savoir Gets a Brand Refresh by Without
<
33
Cabin-Style Fashion Stores
Cabin-Style Fashion Stores
Roots' Experiential Retail Store Combines Comfort and Convenience
<
32
Color-Accented Fashionable Sportswear
Color-Accented Fashionable Sportswear
The White Mountaineering x adidas TERREX Collection is Slick
<
31
Playlist-Paired Yogurt Packaging
Playlist-Paired Yogurt Packaging
Danone & Spotify Collaborate on the Light and Free Ink Campaign
<
30
Ocean Plastic Reusable Bags
Ocean Plastic Reusable Bags
Corona & Parley for the Oceans are Repurposing Single-Use Plastic
<
29
Authentically Organic Snacks
Authentically Organic Snacks
Commons Relies on Organic Shapes and Colors to Establish Itself
<
28
Pharmaceutical Cannabis Product Packaging
Pharmaceutical Cannabis Product Packaging
Sensi Products is Rolling Out New Sensi Chew Packaging
<
27
Eco-Friendly Beer Packaging
Eco-Friendly Beer Packaging
ShinDigger Brewing will Now Use Cepac Sustainable Packaging Solutions
<
26
Interactive Alcohol-Free Wine Packaging
Interactive Alcohol-Free Wine Packaging
Clouds of North's Box Requires No Need to Disassemble
<
25
Maximalist Whimsical Pop-Up Shops
Maximalist Whimsical Pop-Up Shops
'Mrs and Mr Bateman' Mixes Fashion, Interior Design and Art
<
24
Vibrant Sandwich Shop Branding
Vibrant Sandwich Shop Branding
Torta Bendita Receives an Identity Revamp from Firmalt Agency
<
23
Accessible Plant-Based Food Packaging
Accessible Plant-Based Food Packaging
Johnson Banks Designs a Contemporary Aesthetic for 'This'
<
22
Complimentary Cocktail Pop-Ups
Complimentary Cocktail Pop-Ups
Bombay Sapphire's Pop-Up Trades Compliments for Cocktails
<
21
Mobile App-Fueled Retail Spaces
Mobile App-Fueled Retail Spaces
Nike's House of Innovation 000 is Completely Run by Smartphones
<
20
Condiment-Themed Pool Floats
Condiment-Themed Pool Floats
Taco Bell Created a Summer Pool Float Shaped Like a Hot Sauce Packet
<
19
Creative Subway Station Campaigns
Creative Subway Station Campaigns
IKEA Takes Billboards in the Subway to a Whole New Level
<
18
Creativity-Centric Hotel Rebrand Projects
Creativity-Centric Hotel Rebrand Projects
Qbic Boasts an Art-Forward Identity Through Ragged Edge
<
17
American Sign Language Logos
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo
<
16
Digitally Savvy See-Through Logos
Digitally Savvy See-Through Logos
The New IKEA Logo is a Way for the Brand to Connect with People
<
15
Bespoke Fragrance Pop-Ups
Bespoke Fragrance Pop-Ups
Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents
<
14
Immersive Spherical Installations
Immersive Spherical Installations
The Latest Snarkitecture Installation Boasts 168 Spheres
<
13
AR Cosmetic Packaging
AR Cosmetic Packaging
Lime Crime's App Lets Consumers Explore Augmented Reality Beauty
<
12
Stunningly Colorful Pre-Roll Packaging
Stunningly Colorful Pre-Roll Packaging
Island Premiums are Made with Custom Biodegradable Filters
<
11
Hyper-Focused Soda Ads
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
<
10
AR-Powered Story Labels
AR-Powered Story Labels
Jack Daniel's Creates an Augmented Reality Story Book
<
9
Kid-Centric Experiential Pop-Ups
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
<
8
Multi-Sensory Forest Installations
Multi-Sensory Forest Installations
SHISEIDO and teamLab Created the 'S E N S E' Installation
<
7
Fast Food-Inspired Beehives
Fast Food-Inspired Beehives
McDonald's Sweden Creates the World's Smallest McDonald's
<
6
Modernized Gum Packaging
Modernized Gum Packaging
B&B Studio Playfully Revamps the Aesthetic of Peppersmith
<
5
CGI Model Photoshoots
CGI Model Photoshoots
The CGI imma Model Posed with Two Human Models for i-D Japan
<
4
Arty Climate Change Posters
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
<
3
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<
2
Imperfect Beauty Ads
Imperfect Beauty Ads
Gucci's 80s-Themed Lipstick Ads Challenge the Idea of a Perfect Smile
<
1
Meme-Inspired Music Ads
Meme-Inspired Music Ads
Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
<