Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine

 - May 7, 2019
References: cosmeticsdesign & instagram
For Skin Cancer Awareness Month, Supergoop launched an SPF sun care pop-up in New York City to educate the public on the importance of using sunscreen daily. At the Millennial-targeted pop-up, Supergoop gave consumers the chance to learn, shop its fun product assortment, get a personalized SPF consultation and in the spirit of "going back to school, " get their portrait taken.

As Supergoop's founder is passionate about the fact that skin cancer can be prevented, the pop-up helped to share the many ways that simple sun care procedures can be easily be integrated into daily life.

Fortunately for Supergoop's young target audience, sun care is anything but boring with its innovative product range, which includes brush-on solutions, glow-boosting stick sunscreens and even shimmering SPF eyeshadow pots.