Supergoop!'s expansive and innovative range of sun protection products is continuing to grow thanks to upcoming launches like Protec(tint) SPF 50. This hybrid SPF formula combines the best features of mineral and chemical filters to offer a super lightweight and blendable skin tint that provides comfortable protection.
Supergoop!'s runway-ready SPF was integrated into the Sandy Liang FW24 fashion show to create the perfect "New York City flush," as if models walked for a few blocks and had beautiful, natural-looking skin that was also protected from UV rays, even in winter. "[Supergoop!'s] new Protec(tint) skin tint launch combines what I love in both makeup and skincare and it's exciting to be one of the first to incorporate SPF on the runway," said Liang.
What's Driving This Trend
- Hybrid SPF Formulas
- Innovative hybrid SPF formulas combine the benefits of mineral and chemical filters for optimal sun protection with lightweight and blendable textures.
- Skin Tint Innovation
- The evolution of skin tints offers consumers comfortable and protective options that blur the lines between makeup and skincare.
- Fashion-infused Sun Protection
- The integration of sun protection products into fashion shows presents a unique opportunity to showcase both style and functionality.
Who This Affects Most
- Beauty and Skincare
- The beauty and skincare industry can capitalize on the growing demand for innovative hybrid SPF formulas that offer both protection and cosmetic benefits.
- Cosmetics
- The cosmetics industry has the potential to disrupt the market by developing skin tints that prioritize sun protection and natural-looking skin.
- Fashion and Runway Shows
- Fashion and runway shows can explore new collaborations with sun protection brands to incorporate functional products that enhance the overall aesthetic.
