e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Laura McQuarrie — June 9, 2025 — Fashion
References: elfcosmetics & businesswire
Gen Z is diligent about hydrating, moisturizing, and layering skincare products yet they sometimes skip the most foundational step of all—daily sun protection—and e.l.f. SKIN's Sunhinged is a new comedy special centered on this topic. “At e.l.f., we believe in meeting our community where they are—and, in this case, that’s somewhere between a 10-step skincare routine and forgetting sunscreen altogether," said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty.
Part of an awareness campaign for e.l.f. SKIN’s Suntouchable collection, Sunhinged is a roast of the sun hosted by Marie Faustin and features Meghan Trainor, Heidi N’ Closet and others.
According to a 2025 American Academy of Dermatology Association survey, 64% of Gen Zers often forget to apply sunscreen, and to make matters worse, 50% of Gen Z experience severe sunburn in the summer months.
Part of an awareness campaign for e.l.f. SKIN’s Suntouchable collection, Sunhinged is a roast of the sun hosted by Marie Faustin and features Meghan Trainor, Heidi N’ Closet and others.
According to a 2025 American Academy of Dermatology Association survey, 64% of Gen Zers often forget to apply sunscreen, and to make matters worse, 50% of Gen Z experience severe sunburn in the summer months.
Trend Themes
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Entertaining Health Education — Comedy specials like e.l.f. SKIN's Sunhinged highlight the potential for entertainment to effectively convey important health messages to younger generations.
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Skincare-conscious Comedy — Integrating skincare education into entertaining formats such as humor provides a fresh approach to engaging audiences who typically overlook traditional health advisories.
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Crossover Marketing Campaigns — Blending media formats and product promotion, as seen with e.l.f. SKIN's innovative comedy special, reflects a trend towards more immersive and relatable brand experiences.
Industry Implications
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Skincare — The skincare industry can benefit from creative marketing approaches that blend education with entertainment, addressing common consumer oversights like sunscreen usage.
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Entertainment — Entertainment sectors exploring partnerships in unconventional topics like sun care can pioneer new avenues for content-driven brand collaborations.
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Marketing and Advertising — Incorporating humor into marketing strategies opens up new paths for brands to connect with audiences, particularly in raising awareness of health-related habits.
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