Burger King has extensively played around with the imaginative burger delivery — one instance included the fast food restaurant mailing mystery boxes to DoorDash customers. A new venture of the business in this area is the 'Traffic Jam Whopper,' available in Mexico City.
Burger King taps into real-time traffic data to determine lengthily congested areas in the city. Via digital billboards, the chain captures consumers' attention, making them aware that burger delivery is a thing. Individuals who feel snacky can order through the Burger King app and have their meal brought directly to their car. Varying charges for delivery apply and they are dependant on where one is stuck in traffic.
This burger delivery service is made possible through a collaboration with ad agency We Believers.
Why This Trend Is Growing
- Real-time Traffic Data
- Opportunity for businesses to leverage real-time traffic data to offer personalized services and targeted advertisements to consumers.
- In-car Delivery
- Disruptive innovation opportunity for companies to provide convenient food and product deliveries directly to consumers stuck in traffic.
- Collaboration with Ad Agencies
- Potential for businesses to collaborate with advertising agencies to create unique marketing campaigns that capture consumers' attention and drive brand engagement.
Industries Being Reshaped
- Fast Food
- Fast food chains can explore in-car delivery services as a way to enhance customer experience and increase sales.
- Technology
- Opportunity for technology companies to develop innovative solutions that leverage real-time traffic data for personalized services and advertisements.
- Advertising
- Advertising agencies can capitalize on collaborations with businesses to create unique campaigns that utilize digital billboards and targeted messaging.
