One way to capture consumer attention is through amplifying brand rivalries. Surely, the increase of conflict facilitates an attention-captivating stunt that amuses, delights and even motivates a laugh.
As companies are aware of the benefits of calling out their competitors, many brand rivalries are propelled to the forefront in the marketing world. Some of them enjoy a continuous run. An example of this would be McDonald's and Burger King who have been calling each other out through billboards, social media platforms, and even their own menus — a marketing stunt from Burger King resulted in the 'Not Big Macs' menu feature.
Another way to illuminate brand rivalries in a substantial way is by introducing value. Pizza Hut, for example, released an AR-powered app earlier this year which allowed consumers to scan deals from competitors and have Pizza Hut best them.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
