As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
Kalina Ned — August 14, 2019 — Pop Culture
References: cda.eu & designtaxi
CDA is a kitchen appliance company and in a recent bid to unsettle consumers, the label challenges the perception of logo aesthetics. Tapping the identity of famous, globally renowned brands like McDonald's Burger King, Coca-Cola, Pepsi, and more, CDA has produced alternative versions of logos, where certain elements appear to be swapped. For example, while Burger King's buns say McDonald's instead of what consumers expect, the Golden Arches logo boasts Burger King. Coca-Cola and Pepsi-Cola are also among the subjects of the swapped logo aesthetic.
The effect of the remix is definitely puzzling and one might wonder what motivation CDA had to engage in such a marketing stunt. Perhaps it was trying to bridge the differences between two direct competitors.
The effect of the remix is definitely puzzling and one might wonder what motivation CDA had to engage in such a marketing stunt. Perhaps it was trying to bridge the differences between two direct competitors.
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