Tubi, a completely free and totally legal video streaming service, recently unveiled its new cheeky campaign aimed at competitors. The e-company features an ad-supported video on demand service (AVOD) that currently boasts over 20 million monthly active users.
Tubi's out-of-home campaign features multiple vibrant billboards across New York, Chicago, Detroit, and Los Angeles. The ads poke fun at competitors by addressing "Dear Netflix" and "Dear Hulu" with statements such as "I had my first freesome last night. Tubi was amazing" and "Dear NYC, you free tonight? Because we are." The brand has plans to continue launching new marketing campaigns including activations, taxi TV, geo-fencing, and social media.
Tubi's cheeky campaign seeks to target Millennials and Gen Zs with its straightforward and humorous advertising.
Key Themes Behind This Trend
- Humorous Advertising
- Opportunity for companies to stand out and engage with customers through playful and daring ads.
- Ad-supported Video Streaming
- Opportunity to capture the growing market of price-sensitive consumers who are willing to trade ad viewing for a free streaming service.
- Out-of-home Campaigns
- Opportunity to use physical billboards to create buzz and awareness around a brand or product and reach a large number of people.
Where This Applies
- Streaming Services
- Streaming services can use humor to differentiate themselves from competitors and attract price-sensitive consumers, while creating a unique brand image.
- Advertising
- Advertising agencies can create bold, playful, and daring campaigns that capture attention, resonate with audiences, and stand out in a cluttered media landscape.
- Out-of-home Advertising
- Out-of-home advertising companies can offer creative and innovative solutions for brands that want to create buzz and engagement through physical billboards, taxi TV, or geo-fencing.
