Tubi, a free, ad-supported streaming service, has announced that it will be streaming the 2025 Super Bowl on its platform. Known for its expansive library of movies and TV shows, Tubi also works to expand its viewership and cement its place as a go-to streaming destination.
This year, Tubi will reach an even broader audience by airing Fox’s pre-game coverage and streaming the Fox Deportes broadcast, catering specifically to Spanish-speaking viewers who want to enjoy the game in their preferred language. With its bold marketing move and strategic tie-ins with Fox’s coverage, Tubi is betting on attracting football fans and casual streamers.
“We wanted to have a place for the hardcore sports fans, but I think that most sports fans have a way to watch the game that night. But since we skew female and since we skew younger, we felt we wanted to program to that. And there isn’t really a place where you can kind of see the Super Bowl through that lens,” said Tubi’s CMO Nicole Parlapiano.
Image Credit: Rokas Tenys
Why This Trend Is Growing
- Ad-supported Streaming Expansion
- The decision to stream the Super Bowl for free highlights a growing trend in ad-supported services providing premium content without subscription fees.
- Multilingual Streaming Services
- Offering the game in both English and Spanish reflects an emerging trend where streaming platforms adapt to cater to diverse linguistic audiences.
- Targeting Diverse Viewership
- Focusing on younger and female audiences for a traditionally male-dominated event suggests innovation in target demographics for live sports streaming.
Industries Being Reshaped
- Digital Advertising
- The Super Bowl streaming deal emphasizes opportunities for brands to engage with audiences through in-stream ads on emerging platforms like Tubi.
- Sports Entertainment
- Streaming the Super Bowl on a free platform represents a shift in sports broadcasting, paving the way for more accessible viewing experiences.
- Multilingual Broadcasting
- Providing bilingual broadcasts of high-profile events showcases potential growth for industries focused on delivering multilingual content to global audiences.
